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Industry best practices, Marketing insights, Tips and Hacks, and much more!


How to choose the best digital marketing agency for your business?

Read the 3-step process to choose the best digital marketing agency, and key considerations to decide if the agency is the right match for you.

What is a Digital Marketing Agency? (And how can a digital marketing agency bring you sales?)

In this article, we break down digital marketing, what a digital marketing agency does, and what you can expect from a digital marketing agency when you partner with one.


Mastering Sales Event Strategies in 2024

In the world of e-commerce, every event brings an opportunity to acquire new customers and scale up. Find out the strategies that'll help your brand scale 5x in 2024.


What Is Meta Pixel and How to Setup?

Meta Pixel (Formerly Facebook Pixel) is a term you might have heard about when talking about websites and online advertising. But what exactly is it, and how can you set it up? Well, don't worry; it's not as complicated as it sounds. 

Facebook Ads size and Specs 2024: A Comprehensive Guide

Here's a cheat sheet with the latest Facebook ad size and specs to help you out. Plus, we'll share some essential tips to create ads that work effectively. 

Black Friday eCommerce: 5 Advertising Strategies for Success

When it comes to online shopping, Black Friday is the biggest shopping day of the year. Every year, people are drawn in by the deals and sales that are available. 

10 festive marketing strategies to 10x festive sales

Diwali is just the beginning of the festive season, learn how you can get ready for the upcoming events like Black Friday, Christmas, EOSS, and more!

Mapping the Customer Journey in e-Commerce

This blog serves as a comprehensive guide for businesses to gain a better understanding of their customers' journey and optimize their marketing strategies accordingly to drive sales and growth in the competitive world of e-commerce.

6 Strategies to Master Customer Retention and Boost Loyalty

This blog explores the importance of retaining customers and building their loyalty to drive long-term growth and success for businesses. By implementing these strategies, businesses can not only retain their existing customers but also attract new customers.

Ten Steps to Tackle Cart Abandonment by Shoppers

Cart abandonment is a major challenge faced by e-commerce businesses, as a significant number of customers add items to their shopping carts but don't complete the purchase. To tackle this issue, businesses can follow ten practical steps outlined in this blog post.

Youtube Marketing: Emerging digital advertising channel for eCommerce

Youtube ads can turn any ecommerce business into success if used wisely. With people more focused on Youtube videos an ecommerce business can use this opportunity to sell their products via Youtube ads. Learn what are its advantages and types in this blog.

How To Create A Successful eCommerce Top Of The Funnel Marketing Strategy

Brand awareness is the key to a profitable business. A successful marketing strategy for your top funnel can help you tap huge audiences and generate more leads. Learn how to create the best marketing strategy here with some expert insights.

10 proven eCommerce marketing strategies for Valentine's Day Sale 2023

In this blog, we'll explore some of the top ecommerce marketing strategies for Valentine's Day sale 2023. Whether you're a small business owner or a marketing professional, this guide will provide you with actionable tips and insights to help you make the most of this lucrative occasion. So if you want to maximize your sales and attract more customers this Valentine's Day, keep reading!

Fighting eCommerce RTOs during the festive season

This article titled discusses how eCommerce businesses can tackle the issue of high return-to-origin (RTO) rates during the festive season. With online shopping becoming more convenient and flexible for customers during this period, there is a higher chance of returns. This can harm the profitability and sustainability of eCommerce businesses. The article suggests several ways to combat RTOs and identify the root causes of returns. 

Full Funnel Marketing with Meta platforms: Strategies to scale during festive season

Meta platforms provide you with a huge market for your e-commerce products. With the festive season around, it can prove to be the best place for you to expand and scale your business. Read on to know how.

What is DTC marketing: Top 6 strategies to scale in 2023

In today's open, digital marketplace, eCommerce players would rather thrive individually than be kept next to a competing product on a retailer's cluttered shelf. As a result, Direct-to-consumer (DTC) marketing came into existence - and today it is the most preferred way to communicate with their consumers directly. 

10 Marketing Strategies to 10x your eCommerce festive sales!

Festive season is the best time for e-commerce brands to scale their businesses. With successful marketing strategies in place, you too can earn maximum profit in this golden period for your e-commerce brand. Read on to know the best marketing strategies for this festive season.

Best eCommerce marketing strategies to win the Diwali gifting game

Festive season is the most profitable season for ecommerce business. But you can be profitable only if you use the right marketing tactics and growth hacks. In this blog we will share the best strategies that you can use this festive season to have fruitful season.

E-commerce website checklist

All ecommerce businesses have a business website. This website plays the most important role when it comes to conversions. So it is very important to keep it updated and follow all protocols that a business website should cater to. in this blog we you will get to know the must haves of a ecommerce business website.

Top lessons learned from the eCommerce industry in 2022.

With the vast development in the e-commerce sector. It is very important to follow strategies that help a brand sustain in a long run. In this blog, experts in this field have given out the best lessons that can be implemented for better results.

10 ways to scale eCommerce apparel brands in 2022

This blog offers tips on how to various marketing strategies to grow your online clothing businesses. You can learn about the importance of creating a strong brand identity that resonates with your target audience and how to achieve this through consistent branding across all channels. Read the blog to know more about the latest industry trends.

How to disable cash on delivery - Best practices

cash on delivery is the primary mode of payment in e-commerce. COD has its own losses, but with flexible strategies you can disable COD in real time and encourage customers to pay online.

What Is High Average Order Value : Best practices with examples

With Price being the main factor for buying, Brands that sell products with a high AOV should be very careful about the marketing tactics they use. There are certain practices that will help high AOV brands compete in the market.

Return to Origin: Reduce the RTOs to Increase the Profits

Returns to origin can add to the cost burden of your e-commerce business in more ways than you can imagine. Read on to know how to tackle increasing RTOs and improve the efficiency of your operations.

How To Run An eCommerce Website Sale: Best Practices With Examples

With festive season around the corner, marketing an eCommerce retail brand can be very difficult, given that so many digital retailers are trying the same thing. In this post, we'll discuss some simple eCommerce promotion ideas that will help you boost sales and grow your company.

How to Get started with International eCommerce Marketing

With the advent of globalization, international marketing opportunities help you to expand and diversify your business across borders. Learn how to get started with international marketing and make your product reach the global market.

Key components of a successful ad for your eCommerce website

Everyone who runs digital ads wants it to be successful and get the most of the ad spend. But how exactly do you make an ad campaign successful? Why are some ads excellent and some a failure? 

Outsourcing Vs In-house performance marketing

In the business world, "Performance marketing" might be (one of) the only constants to sustain through the roller-coaster of a ride that this past year has been...

E-Commerce Product-Description : Examples And Tips

E-commerce is one of the fastest-growing industries right now. One key strategy to succeed in this industry is to make the process credible and seamless for your potential consumers. Know how here...

7 Instagram Ad Hacks to Increase your eCommerce Conversions

Instagram is no longer about posting selfies, breakfast shots, and adorable pet images. This globally loved platform has a powerful advertising program in place that can help businesses grow extensively- both big and small.

Tips to automate your paid ads with Adyogi

In order to increase sales and productivity, new-age brands can be seen deploying software that use predefined rules to perform routine tasks "automatically". The features available in top marketing automation softwares like Adyogi can make day to day tactical work much easier.

Best Ad Creative Strategies for eCommerce Brands

In the world of increasingly savvy shoppers, it is important for ecommerce brands to stand out from the crowd and make actual conversions from social media ads.

5 Creative Ways to Optimize Facebook Ads Cost and ROAS

In the Digital World, eCommerce ads are everywhere. Learn how to maximize on Facebook as a marketing channel with these top 5 creative ROAS hacks

15 Performance Marketing Practices For Maximum Returns

It's no secret what an efficient Performance Marketing campaign can do for an eCommerce brand. Be it scaling its sales & revenue or boosting its market position...

How to successfully run a sale on your eCommerce website

Organizing AND optimizing a successful sale is bigger than it sounds. If not done optimally, you can end up putting money, conversions, and loyal customers at stake....

How to get efficiency from Facebook and Google Ads

You are in competition with thousands of players. They are trying to sell similar products as you on the same platforms as Facebook, Instagram or Google. Just getting your eCommerce website ready..

Strategies to scale online sales during Festive season

Festive season no doubt increases sales of an e-commerce business. It is the time when online sales boost up and during this season online businesses get more revenue than any other time of the year...

4 eCommerce Sales Funnel Examples To Boost Conversions

From a marketer’s point of view, a traditional sales funnel consists of awareness, consideration, conversion, and loyalty. Even though these aspects are of high value, better strategies are needed for online stores. 

Best Practices to bring down RTO

Away from the bright perception of eCommerce sellers making constant profits, encountering a mountain of opportunities, and scaling sales every day, the plague of a common industry problem, RTO orders, is often sidelined....

10 marketing metrics for successful D2C advertising

The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business.   

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