About the Webinar

AdYogi and Google bring to you this webinar where Anshuk Aggarwal (CEO & Co-founder, AdYogi) and Swati Mishra (Strategic Partner Manager, Google) will share their experience and insights on how to reduce your dependency on marketplaces by scaling your own Online Brand Store and some best strategies followed by brands like Clarks, Aurelia, etc to achieve the same.

Anshuk Agarwal

Founder and CEO, Adyogi

  • Strategies to overcome your dependency on marketplaces like Amazon and Flipkart and opportunities to build a similar scale from your own website.
  • Digital Marketing Strategies used by brands to scale their own brand store profitably via digital Ads.
  • How to chart-out an exhaustive Google marketing plan for your business to increase your brand awareness and conversions simultaneously.
  • How to categorize your budget among various Ad channels of Google such as Search Texts, Shopping, Youtube, Display networks, etc.

Swati Mishra

Strategic Partner Manager, Google

  • Evolution of Buyer's Journey in India.
  • Role of Google throughout the buyer's journey and Opportunities to attract online buyers with appropriate google ads at various stages.
  • Advanced Insights on Ecommerce Sales Trend and recommendations to figure out the right Google Ad Strategy.

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