---
title: Scaling eCommerce with 'Google' as a channel
description: Google platforms to scale eCommerce & DTC brands
image: https://www.adyogi.com/hubfs/Scaling%20ecommerce%20with%20Google%20-%20Banner%20(2)%20(1).jpg
---

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## Scaling eCommerce with

## 'Google' as a Channel

'Your fear is 100% dependent on you for it's survival', reduce your dependency from a single channel for deriving revenue. 

### Free Download

### Scaling eCommerce with

### 'Google Ads' as a Channel

Facebook and Instagram will always be a major source of your purchasers at any point of time. That's because almost 60-80% of them are impulsive purchasers. But don't you think being dependent on just a single platform can be nerve wrecking at times? 

Exploring and A/B testing other sources is one way to reduce this dependency. But again, this experimenting comes with a cost attached to it and is not everyone's cup of tea. 

That's why [AdYogi](https://www.adyogi.com/?hsLang=en) is here to present some of our tested theories on 'Google' as a channel. These insights and applications can contribute to around 50% of your revenue when set up right.   

### What's in this eBook:

- Why should you look for other channels for performance marketing?
- Why is Facebook a dominant channel?
- Google as not a single platform but a combination of four
- 3 pillars on Google Ads for DTC brands to concentrate on

#### BONUS: 

Bulletproof campaign structure for scaling via Google ads

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Adyogi is a product performance marketing tool developed to enable ROAS-first growth for eCommerce businesses- large or small. Integrate any ecommerce store using our smart APIs and pick the best-performing catalog from your website to promote within seconds.

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