Kaff India

About the company

A multi-national home appliances brand with a wide variety of built-in kitchen appliances and Kitchen accessories for your modular kitchen

Objective:

Targeting the right kind of prospects in spite of the difference in the price range of products

Key Takeaways:

• How to categorize products based on target groups
• Efficient use of retargeting to get prospects to buy high valued products.
• Leveraging the price range in product catalog to increase sales and revenue