Incase of e-commerce ads, detailed funnel metrics can be looked as Impressions -> Link clicks -> Landing page views -> No. of product views per session -> Cart additions -> Checkout -> Purchases. Analyzing drop rates at each stage will give valuable insights on how overall efficiency can be improved.
As you can find in the above funnel, your website plays a major role in each sales that you generate starting from increasing page views to final purchase. So, having a good website can actually increase your returns from Marketing spends drastically by multiple times and you will be able to scale your ecommerce business in quick time.
Having said that a good conversion rate is important, are you wondering what are the factors of an ecommerce website that affects conversion rate? Following are a set of few recommendations that will help you increase your website's conversion rate.
Get your ecommerce website audited by our digital marketing experts and identify the key areas on website which requires optimization to increase conversion rates by 200%.