SUTA

Indian Women Saree brand

Suta, an Indian based premium Saree Manufacturer and Retailer.

To increase the volume of sales with better customer engagement and attractive creatives

Efficient increase in monthly volume by improving customer feedback, post-purchase engagement, high retention and promoting attractive ad copies.

• Increase in Brand engagement on Instagram with improvement in  customer feedback

  Suta's high engagement on Instagram with prospects and existing customers helped in increasing the audience size and relevance score, which also helped in targeting new prospect users with lookalikes. Improving customer feedback scores also increased the conversion rate for this brand.

• Frequent launches of new products helped in re-engaging with existing customers more often

  Suta launched a series of the new collections at regular intervals which helped remove ad blindness of products being promoted in the ads and increased volume of orders with a high retention rate. Developed a strategy for high customer engagement on Instagram which helped in building a large pool of relevant audiences.

• Attractive creatives and ad text

  Lifestyle creatives and attractive ad text helped in increasing the click-through rate to 4.5%. Frequent updating of ads maintained a high relevance score and Clickthrough rate. 

  
  
  

   

Overall growth by 10X in revenue along with efficiency

Aggressive re-marketing strategy with existing customers maintained the overall sales volume. While attractive creatives along with a broad audience targeting helped in reducing cost per impression.