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Adyogi automates your ad management operations to deliver performance and profitability

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    Learn more about Adyogi's thought leadership

      Background

      An online store bike Accessories

      Grandpitstop is Next-Gen Motorcycle accessories designer with the mission to solve riders "unmet" needs a make riding safe & pleasurable. Offers a wide range of Bike Accessories viz Motorcycle Dolly Paddock,Stand Replacement,Puncture Solutions.

      Objective

      Increase website traffic to reach audience of super bikes

      Grand Pitstop objective was to reach out to the niche audience of super bike owners at lowest possible cost per acquisition.

      Solution

      Executed A-B Testing and drove engagement campaigns to audience of superbikes

      •  Divided audience into specific categories according to the weight of their super bike
      • A-B Tested multiple creative options to see which one worked the best
      • Refreshed the ad text and creatives regularly which helped to maintain a high relevance score of above 9

      Result

      3x hike in ROI and 4.5% in CTR

      We were able to drive a CTR of 4.5% with a CPM which is less than a Dollar and a ROI of 300 %+ within the first 3 months.