Scaling Shapewear Sales With Meta Collaborative Ads & Myntra

The Brand Story: Merging Function, Feeling, & Scale

Underneat makes shapewear and intimate essentials for Indian women who don’t want to choose between function and feeling. Having recently launched, the brand wanted to make sure they were able to maximize on sales and exposure across marketplaces like Myntra.

To overcome initial scaling barriers, Underneat needed a precision strategy that directed high-intent consumer traffic directly to their primary retail partner channels.

Immersive creator-led content integrated into Meta collaborative formats.

Driving seamless shopping intent from social feeds to Myntra.

Overcoming Growth Challenges

Entering a competitive intimate apparel landscape presented unique strategic hurdles:

• Marketplace Visibility: Securing immediate brand traction and discovery across busy external e-commerce ecosystems.
• Cross-Platform Efficiency: Finding a balance between maintaining direct-to-consumer margins and scaling high-volume marketplace channels.
• Targeted Reach: Reaching modern consumers with tailored creative assets that communicate comfort and fit instantly.

Re-Architecting Growth with Collaborative Ads & Advantage+

By partnering with AdYogi, Underneat unlocked advanced Meta tools designed specifically for multi-channel brand expansion.

Operational Pillars For Long-Term Success

Advantage+ Targeting

Utilizing advanced machine learning parameters to identify and capture high-intent shoppers looking for intimate wear essentials.

Boosted Reach & Reliability

Combining creator-led storytelling with trusted marketplace infrastructure to amplify brand awareness and consumer trust.

The Verdict

Underneat's journey highlights how new brands can supercharge growth by pairing social media performance marketing with leading e-commerce marketplaces.