TWAMEV X ADYOGI
Luxury Occasion Wear Scaling
Bridging Digital Precision & Retail Excellence
Twamev, part of the prestigious Vedant Fashions ecosystem, represents the pinnacle of luxury occasion wear in India. With a growing retail footprint, the brand targets a discerning audience that values heritage craftsmanship fused with modern sensibilities.
While established strongly in offline retail, Twamev's digital challenge was to bridge the gap between their sophisticated brand story and high-performance, D2C-centric growth, ensuring a predictable revenue stream.
Exceptional Omnichannel Impact
The Omnichannel Growth Engine
By leveraging the Offline Conversions API (OCAPI) and rolling out omnichannel beta campaigns, Twamev effectively bridged the digital-physical divide.
The shift to an omnichannel model enabled Twamev to attribute digital ad spends directly to store visits, creating a unified feedback loop.
How We Scaled
Strategic Omnichannel Activation
By activating the Offline Conversions API (OCAPI), we enabled direct attribution of digital campaigns to physical store walk-ins. This allowed for real-time adjustments to budgets based on store-level performance rather than just web metrics.
Data-Driven Performance
Our approach focused on catalogue-led automation. By segmenting the inventory by category, season, and occasion (Bridal, Festive, Cocktail), we deployed dynamic ads that reached high-intent shoppers at exactly the right moment in their journey.
Closing the Loop
The final stage involved rigorous A/B testing of creatives, ensuring that the luxury visual language of Twamev remained intact while serving high-converting, CTA-heavy assets that drove both online checkouts and physical store inquiries.
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