JADE BLUE X ADYOGI
Search Discovery to Omnichannel Purchases
Unlocking full-funnel measurement for a premium menswear retail brand in India.
From Omnichannel Ads
Omnichannel combined
Increase in brand search activity
01 / The Context
The Challenge
Jade Blue, a leading premium menswear retail brand in India, recognized that a shopper's journey frequently intersects both digital and physical touchpoints. While Meta campaigns were actively running, the brand needed a sophisticated way to quantify the broader impact of this media spend.
The core objective was to scientifically measure how Meta advertising not only drove direct online revenue, but also influenced broader consumer behavior—specifically brand search discovery and in-store, offline purchases.
02 / The Approach
Solution & Test Design
Omnichannel Strategy
AdYogi developed a full-funnel measurement framework utilizing Omnichannel Ads targeted at both web and in-store purchases. To validate the actual business incrementality, a Conversion Lift Study (CLS) was paired with Search Lift measurement over a concentrated two-week study period.
Test & Measurement Structure
Single-cell Conversion Lift methodology utilizing a strict, randomized 15% holdout group.
Key Performance Indicators
Primary: Omnichannel purchases.
Secondary: Offline store purchases and search lift.
03 / The Execution
Creative & Messaging
The campaign was anchored by high-impact lifestyle video ads featuring Jasprit Bumrah. Utilizing varied video lengths, the creatives were designed to establish a premium brand perception and drive immediate action during their End of Season Sale (EOSS).
"Discover collections designed just for you. Try fits that feel effortless, look impeccable, and reflect your personality, only at JadeBlue this EOSS. EOSS is live | Upto 50% OFF. Effortless Fits, Exclusive Styles. Shop now."
04 / The Outcome
Proving Incrementality
The Jade Blue Omnichannel CLS + Search Lift Study successfully quantified the true value of Meta advertising for the brand. By comparing the exposed audience against the 15% randomized holdout, the data clearly proved that Meta ads were generating highly profitable, net-new business.
Beyond the impressive 2.8x incremental ROAS and 16% lift in total omnichannel revenue, the staggering 69% increase in brand search activity highlighted how top-of-funnel social discovery effectively feeds mid-and-lower funnel intent across multiple platforms and physical locations.
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