LORENZO DI PONTTI X ADYOGI
Scaling A+SC Adoption & Performance Outcomes
Driving better performance outcomes by scaling A+SC adoption from 38% to 52%.
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Conversion lift achieved
Incremental cost efficiency
01 / The Vision
Strategic Goals
Lorenzo di Pontti aimed to unlock opportunities outside of DR while ensuring that DR business metrics remained intact. The primary objective was to improve A+SC product penetration beyond the initial 5-10% range.
Core Approach
The strategy focused on advanced A+SC features, incorporating running ads on specific values and bids. Key focal points included:
- Bid Multipliers
- Value Optimization
02 / Results
Outcomes & Testing
Test Construct
The team conducted a Conversion Lift Test comparing BAU dynamic ads against A+SC.
A+SC Adoption
Successfully scaled adoption from 38% to 52%.
Checkout Initiation
Achieved a 22% lift in checkout initiation.
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