Amydus

About the company

AMYDUS is a brand that caters to the very much needed demand for ready to wear plus size clothing online in India. It is a niche brand that offers trendy women’s and men’s apparel in XXL, 3XL and other in-demand sizes. From Kurtis, dresses and bottom wear to tops, jackets and latest fashion arrivals, Amydus sells it all through leading plus-size stores in India.

Objective:

• Growing the subscribers’ list for sustainable revenue

• Converting subscribers into buyers and retaining them for a higher CLTV 

• Engaging anonymous visitors and retargeting them onsite

• Identification and segmentation of customers based on their purchasing behaviour [high ticket spenders, low ticket spenders]

Key Takeaways:

• Niche Audience Targeting

• Ads Optimization

• Optimized Adset Targeting

• Growing a Large Subscribers Base

• Deploying Automated SMS & Email Communication