About the company

Best Solar Lighting (BSL) is a reputable name when it comes to solar-powered lights. The company is well-known for quality products, superior customer service, & reasonable pricing. Solar lights have several advantages – cost-effectiveness & reduction in electricity consumption.

Objective:

Selecting the right platform to scale the campaigns while increasing intent-based purchasers

Key Takeaways:

  • Building intent audience to increase sales with Google Shopping Campaigns.

  • Catalog Configuration for Product Details feature helped improve the feed quality score.
  • Real-time Product Synchronization & Optimization feature ensured real-time catalogue synchronization & update.
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