Facebook and Instagram will always be a major source of your purchasers at any point of time. That's because almost 60-80% of them are impulsive purchasers. But don't you think being dependent on just a single platform can be nerve wrecking at times?
Exploring and A/B testing other sources is one way to reduce this dependency. But again, this experimenting comes with a cost attached to it and is not everyone's cup of tea.
That's why AdYogi is here to present some of our tested theories on 'Google' as a channel. These insights and applications can contribute to around 50% of your revenue when set up right.
Bulletproof campaign structure for scaling via Google ads