Background

An online store for Jewelry

An online store Jewel Vista is an upcoming jewelry brand with an exclusive collection of Jewelry sets and accessories..

Objective

Increase sales by driving more website traffic

Drive online sales for their online jewelry retail store by promoting their collection and directing relevant traffic onto the website

Solution

Executed the right prospect Ads and drove engagement campaigns to enable cross-sell.

  • Targeted people who had an interest in leading jewelry brands such as Gitanjali, Kalyan Jewellers
  • Targeted newly wed/newly engaged people for wedding Jewelry provided by the store
  • Ads were shown in all major Indian Cities
  • Cross-selling and upselling was also done to target existing potential customers

Result

4x hike in return on Ad spend and 4.4% in CTR

The campaign helped Jewel Vista to rapidly increase their sales. With an average Click-through Rate of 4.4%, the Return on Ad Spend was as high as 400% in one month