How does AdYogi Targeting work?

Pre-built audiences

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Pre-built audiences

Creating Ad groups based on interests, behaviors and demographics can be time-consuming. Not with Adyogi. Automate this process with pre-built audiences curated with the industry knowledge acquired from working with 350+ brands.

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    Choose from 100+ pre-built audiences for specific use cases

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    Reduce overlap within Meta audiences using ‘Active In’ 
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    Access industry-best personas for your business

eRFM-based Audiences

Utilize Adyogi’s targeting solutions to access a comprehensive full-funnel targeting strategy that taps audiences resembling your past users. Our eRFM model of creating audiences allows you to:

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    Access user engagement data for past 7, 14, and up to 180 days.

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    Create Lookalikes of past customers based on purchase history, and transaction values.

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    Simplify customer acquisition and retargeting.

eRFM-based Audiences

eRFM audience

Category-based Audiences

Category-based Audiences

Category-based Audiences

Show your best categories to a high-purchase intent audience. Allocate spends to best performing audience sets

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    Tailor your Ad targeting to segments showing interest in specific categories on your website

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    Bifurcate audiences based on website activity, for example, View Content, Add To Cart.

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    Target all niche, high-intent audience segments at a single interface

Explore more solutions

End-to-end Facebook and Google Ad management

Learn more about Adyogi's other innovative solutions that can save you > $10K/ month on costs and man hours

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Catalog
Introduce catalog-level optimizations to your Facebook and Google Ad management. Automate real-time catalog sync, remove out-of-stock SKUs, pause spending on underperforming products, etc.
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Automation
From campaign budgets, to product exclusions, and more, Adyogi’s Automation features take care of everything while you focus on strategic growth.
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Analytics
Make data-driven decisions for customers at every level of your funnel. Download key-metric reports on ROAS, CTR, AOV, etc with the click of a button.
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Creatives
Simplified solutions to curate top-notch, high-performing creatives that convert. Access customized overlays, strikethroughs, stickers, etc

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