Dr. Vaidya's

A Global Ayurvedic Health Wellness Brand

Herbolab India Private Ltd, trading as Dr.Vaidya's, is an India based International ayurvedic brand with more than 150 years of  Knowledge and Research on Ayurvedic Health Products. Dr.Vaidya's started online in 2016.

To implement a scale-up strategy in order to drive higher conversions on the website.

Increasing sales for Dr.Vaidya's E-commerce website with an increase in ad spends while maintaining efficiency.

Developed a Scale-up strategy with the help of efficient campaign setup and Ad promotions across multiple platforms

• Product-wise Campaign setup helped in scaling the ad spends

Product-wise campaigns such as weight gain, weight reduction, etc., which were some of the best selling products on the website were created. Each campaign had specific targeting based on the characteristics of the product. Interest-based targeting specific to each product helped in driving the intent audience to the website.

• Automatic Budget Optimization

Automatic Budget Optimization was implemented along with the help of Adyogi's algorithm which assisted in automatically allocating budgets to the best performing campaigns.

• Frequent updating of ads

  Regular analysis of best performing creatives and ad formats helped in planning new ads to be promoted that were relevant to the audiences. Basis this analysis the creatives were then updated on a weekly/ bi-weekly basis to avoid ad fatigue which further helped in improving the click-through rate.  

  

  • Regular update in target audience

    Adyogi adset level recommendation report on the platform provided insights on how different adsets were performing and accordingly replacing them with new ones. This helped in getting rid of any audience saturation due to high spends which resulted in higher conversions.

    

  • Utilized multiple platforms for scale-up

    Reduced dependency on just one platform by optimizing campaigns across multiple channels. TikTok being one of the newest channels paved way for a lot of diversified prospects along with our existing Facebook audiences.

    

  • Single product video creator

    Video creatives were created using Single product video feature on the Adyogi platform which led to a higher engagement rate and driving overall sales.

From 100 orders to 2500 orders a day

Initiating campaigns across multiple platforms helped Dr. Vaidya's to rapidly scale while maintaining efficiency. We witnessed an increase in the number of orders from 100 to 2500 per day with Adyogi.