Background

An online store for Men Fashion

An online store that has a wide range of men's collections and accessories at a reasonable price.

Objective

Increase sales by driving more website traffic

Increasing sales for their online store by promoting their collection and directing relevant traffic onto the website.

Solution

Executed the right prospect campaigns and drove engagement campaigns to enable cross-sell.

  • Targeted Men who are in age group of 16 to 65 and have a common interest in Shopping designer clothes
  • Retargeting the customers who had visited the website gained a transaction rate of 165
  • Ads were shown in all Tire 1 Indian Cities
  • Cross-selling and upselling were also done to target existing potential customers

Result

 16% hike in transaction rate and 7.5x hike in ad spend

The campaign helped Fugazee to rapidly increase their sales. With
an average Transaction Rate of 16 % , the Return on Ad Spend was as high as 750% in one month