---
title: Success Stories_Global_Footwear_Brand
description: Learn how Adyogi helped scale the sales and CTR of this global footwear brand during the festive season
---

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# How our Global Footwear Brand hiked its website revenue by 85%

### Background

#### A Global Unisex Footwear brand

Our client is one of the largest British-based Global Shoe Manufacturer and Retailers. It not only sells fashionable shoes at affordable prices but they're also top-quality, long-lasting, and durable.

The brand is a favorite across all genders and age groups - footwear perfect for all occasions and all feet!

### Objective

#### To implement discounting and scale-up strategy during the festive season to drive higher returns.

Increase sales for the brand’s online store by providing premium discounts and offers.  
Also, create festive excitement among the audience and promote products on a large scale.

### Solution

#### Developed a discounting strategy which lead to efficient Campaign setup and Ad promotions

- ###### ***Category-wise Campaign setup helped in driving relevant and intent audience***
  
  Campaigns were created based on categories of products such as Men, Women, and Kids Collection which were the three major categories on the client's website. In addition to this sub-category, campaigns were also created like Originals Collection, Festive Collection, etc. These campaigns targeted specific interest groups according to the category such as for Men ( People interested in Luxury Shoes) and Women (Interested in Boots, Heel and more). With the help of these targeting, we were able to drive intent traffic and drive higher returns during the festive season.
  
  ![Join Us For (3)](https://www.adyogi.com/hs-fs/hubfs/Join%20Us%20For%20(3).png?width=401&height=401&name=Join%20Us%20For%20(3).png)
- ###### ***Bringing out the festive connect in Ads helped in boosting sales during the festive season ***
  
  Connecting with the audience through appropriate festive emotions was the keen focus while running Ads during the festive season. Ads were created using features such  [Adyogi Overlays](https://www.adyogi.com/features-create-?hsLang=en) (These are clip arts, price, or images which are uploaded over the product image which is displayed on ads) such as “Diyas” and “Lamps” for Diwali season, Strikethrough prices, and their brand logo on ads. These overlays helped in increasing the engagement during this season. In addition to this Festive related Ad text was used to drive sales.
  
  ![Join Us For (2)](https://www.adyogi.com/hs-fs/hubfs/Join%20Us%20For%20(2).png?width=240&name=Join%20Us%20For%20(2).png)
- ###### ***Festive specific coupon codes and exclusive offers were launched for different users based on their experience with the product on the website to increase engagement***
  
  Our client launched different offers for users based on their experience and reached out to a relatively larger audience during this season to maximize returns. Coupon codes such as “DIWALI10” and more were promoted. Additional offers were provided to users and increased engagement on the website. These offers were made available to new audiences as well as the audience who has visited their website and initiated some events like “Add To Cart, Checkout Initiated, etc” on desired products.
  
  ![Join Us For (1)](https://www.adyogi.com/hs-fs/hubfs/Join%20Us%20For%20(1).png?width=240&name=Join%20Us%20For%20(1).png)
- ###### ***Price fluctuations were handled with the help of Automated Product Catalog ***
  
  The footwear giant rolled out a lot of discounts to the audience during the festive season due to which there were price fluctuations. This was managed with the help of Catalog Sale Campaigns i.e Campaigns linked to catalog which is updated on a real-time basis. Price fluctuations occurrences due to discounts and offers were updated on a daily basis leading to a hike in overall sales by showing day-to-day offers and discounts to the audience.

### Result

####  85% hike in the overall website revenue 

- Increased Click Through Rate = 3.3% 
- Return on Ad Spend as high as 1100% in the festive season.
- Reduced Cost per Add to Cart = 20%

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