Heritage Foods

A Premium Meat Delivery Brand from the United States of America

Heritage Foods was founded in 2001 to sell ancient breeds of livestock that were becoming extinct. Heritage Foods creates the most delicious, supremely marbled, juiciest meat in the world that they deliver right to their customer's door.

To set up and run Campaigns with AdYogi's Remarketing App and reduce overall cart abandonments

Heritage Foods wanted to reduce the number of add to cart dropouts from the website and retarget them to increase their sales with AdYogi' Remarketing app.

Launched Catalog Sales Campaigns to run Dynamic Remarketing for all the audience on Heritage Food's Facebook, Instagram, and Website.

• Behavioral-based campaign setup for different sets of audiences

  Catalog Sales Campaign (Dynamic Remarketing Campaigns) were created to retarget the audience from Heritage Food's Facebook, Instagram, and Website with AdSets targeting audiences based on their interaction with the above assets. Audiences were differentiated based on their behavior and created by the Remarketing App as follows:

  • Viewed but not purchased in the last 1 day
  • Viewed but not purchased in the last 7 days
  • Viewed but not purchased in the last 30 days
  • Added to cart but not purchased in the last 30 days
• The audience who have engaged with Heritage Food's Website, Page and Instagram
  

• Daily budget optimization with Adyogi Remarketing's Automatic Budget Optimizer

  With AdYogi Remarketing's Automatic Budget Optimizer, we were able to scale Heritage Food's campaign rapidly while maintaining their efficiency. The algorithm helped in shifting budgets to the right adsets based on their past performance on a daily basis without disturbing the adset learning. 

• Automatic Ad text update helped in reducing ad blindness

  AdYogi Remarketing's Automatic Ad text update helps in changing ad text on a regular basis based on the inputs given during setup this, in turn, helps in reducing Ad blindness and increasing Ad's efficiency. Heritage Foods was able to select the top 5 ad texts and rotate them on a  frequent basis to increase ad performance.

• Inbuilt festive overlays to build emotional connect with the audience

  Adyogi Remarketing App's inbuilt "Overlays" feature helped Heritage Foods promote Christmas spirit among their audience and scale their business during the festive season.

ROAS scaled to 21x within the first month of starting remarketing campaigns.

These campaigns helped Heritage Foods to rapidly increase their sales with consistent increase the ROAS as well as reducing overall dropouts.