Background

An online store for Women's Fashion

Jaipuriya is an online store that sells traditional women apparels ranging from Anarkalis, Dupattas, Formal Kurtas to Lehengas and Jewellery.

Objective

Increase sales by driving more website traffic

Drive online sales for a Luxury Women Apparel brand by driving relevant traffic onto the portal jaipuriya.com

Solution

Executed the A-B testing and drove engagement campaigns to enable cross-sell.

  • Targeted medium and high income working women using proprietary income algorithm
  • A-B Tested multiple creative options to see which one worked the best
  • Used Dynamic Ads to bring back lost customers by showing exact products they viewed
  • Focused on Instagram Ads to increase reach among women

Result

Sustained ROI of 10x

Client experienced a ROI of 10x in the first two months of running promotion. This translated into 10x ROI over marketing spend.