Jeanscene

A Premier Destination for branded men’s clothing, footwear and accessories

Jeanscene is an authorised retailer of many brands including Wrangler, Levi's, Lee, VANS, Timberland and more. For more than two decades Jeanscene have sourced the latest trends and work with leading brand partners to ensure they produce exclusive brand collections for customers each season

To improve campaign efficiency and increase search impression share across competitors

Jeanscene was getting their major sales through google. Their impression share for the products among their competitors was dropping. So we capitalized on separate search campaigns to increase their share of voice against their competitors.  

Developing a unique strategy to scale the Google ad spends while maintaining the efficiency in performance

• By enabling performance max campaign we achieved higher reach on shopping ads 

  Brand was focussing majorly on standard shopping campaigns. We at adyogi helped them divert the focus to performance max campaign which helped in scaling up the overall spends by maintaining the efficiency

• Discovery & display campaigns

  We launched discovery and display campaigns which in return helped increasing the top funnel audience building at the lower cost.
  We duplicated the Fb catalog linked ad into discovery ad with the help of Adyogi dashboard and its feature

• Improving the search impression share against competitor brands

Since the competitor bid increased in  the auction, we started separate non brand search campaign targeting the competitor brand name. It helped us in maintaining the brand impression share of 70% on competitor keywords

Overall 2X growth in sales compared to the previous financial year

New user acquisition increased by 50% and paid channel bounce rate has been reduced by 30%