Jean Scene is a UK-based online retail store for clothing, footwear, and accessories. The brand has a 13k SKU wide catalog of products from brands like Levis, Lee, Wrangler, and more. Here are a few characteristics of the brand for your understanding:
The retailer brand sells products from sub-brands like Wrangler, Lee, Levis, etc. Due to the competition in the market, their search impression was struggling < 50%.
Jean Scene has a 13K SKU wide catalog from multiple brands. The challenge in generating product and category level insights here was hampering their growth.
The brand was highly dependent on just Google as Ads channel. In order to scale the order volume, exploring more platforms was needed.
The brand is among the top few jeans retailers in the UK. To better the position of the brand among competition, they had reached a very high bidding (£ 1.5-2).