This is a well-established, global omnichannel retailer that specializes in lingerie and related products. With high average order values, the brand is known for providing premium quality products to its customers. The brand has a physical presence in 900 stores in 15 countries, which adds to its reputation as a reliable and trustworthy retailer. Despite tough competition it had managed to maintain its position as a leading lingerie retailer with state-of-the-art webshops that cater to the needs and preferences of its diverse customer base.
The brand was facing a challenge where its products were going out of stock very frequently, which was leading to a negative customer experience. When a customer visits the website and finds that the product they are interested in is out of stock, it can cause them to abandon the website or look for the product elsewhere, resulting in lost sales for the brand. This led to a 45% drop in the overall performance of the brand.
The brand was struggling with low customer acquisition for high-value SKUs, such as briefs with an average order value (AOV) of Rs 1100 and a conversion rate of 2.11%. Despite these favorable metrics, the brand was finding it difficult to acquire customers for these high-value SKUs.
The brand was finding it challenging to maintain efficiency on Google campaigns due to Google's restrictive policies. Google has strict policies regarding advertising, and the brands may find it challenging to create campaigns that are both effective and compliant with these policies.