---
title: Success Stories_Mummamia
---

[![logo_small_](https://www.adyogi.com/hs-fs/hubfs/logo_small_.png?width=166&height=37&name=logo_small_.png "logo_small_")](https://www.adyogi.com?hsLang=en)

- Solutions
- Product
- Resources
- [Case Studies](https://www.adyogi.com/case-study-pillar)
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- [About Us](https://www.adyogi.com/about)
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[![logo_small_](https://www.adyogi.com/hs-fs/hubfs/logo_small_.png?width=166&height=37&name=logo_small_.png "logo_small_")](https://www.adyogi.com?hsLang=en)

[**** **** **** ](https://www.adyogi.com/success-stories/mummamia#business-header__mobile-nav__mmenu)

[![logo_small_](https://www.adyogi.com/hs-fs/hubfs/logo_small_.png?width=166&height=37&name=logo_small_.png "logo_small_")](https://www.adyogi.com?hsLang=en)

- Solutions
- Product
- Resources
- [Case Studies](https://www.adyogi.com/case-study-pillar)
- [Pricing](https://www.adyogi.com/pricing)
- [About Us](https://www.adyogi.com/about)
- [Contact Us](https://www.adyogi.com/contact-us-2026)

[![logo_small_](https://www.adyogi.com/hs-fs/hubfs/logo_small_.png?width=166&height=37&name=logo_small_.png "logo_small_")](https://www.adyogi.com?hsLang=en)

[**** **** **** ](https://www.adyogi.com/success-stories/mummamia#business-header__mobile-nav__mmenu)

- Solutions 
    - [D2C Brands](https://www.adyogi.com/d2c-product-page)
    - [Marketplace Brands](https://www.adyogi.com/amazon-product)
    - [Agencies](https://www.adyogi.com/adyogi-for-agency)
    - [Enterprise Brands](https://www.adyogi.com/service-page-0.6)
- Product 
    - FACEBOOK & GOOGLE AD MANAGEMENT
    - [Catalog](https://www.adyogi.com/d2c-product-page)
    - Targeting
    - Automation
    - Analytics
    - Creatives
    - AMAZON AD MANAGEMENT
    - [Reporting](https://www.adyogi.com/amazon-product)
    - [Automations](https://www.adyogi.com/amazon-product)
    - [Optimization](https://www.adyogi.com/amazon-product)
- [Case Studies](https://www.adyogi.com/case-study-pillar)
- Resources 
    - RESOURCES
    - [Case Studies](https://www.adyogi.com/case-study-pillar)
    - [Webinars and Academy](https://www.adyogi.com/webinar-pillar)
    - [Blogs](https://www.adyogi.com/en-in/blogs)
    - [Ebooks](https://www.adyogi.com/ebooks)
- [Pricing](https://www.adyogi.com/pricing)
- [Contact Us](https://www.adyogi.com/contact-us-2026)

##### Solutions

Supercharge your eCommerce Ads for maximum returns

[###### Product Performance Management

Ideal for brands looking for product-led revenue growth and Ad operations. Compatible with websites on Shopify, Magento, & WooCommerce.

 Know More 

](https://www.adyogi.com/d2c-product-page?hsLang=en)

[###### Marketplace brands

Best for eCommerce brands with stores on Amazon, Flipkart and Myntra. Our tool offers in-depth analytics to help you reduce ACOS.

 Know More 

](https://www.adyogi.com/amazon-product?hsLang=en)

[###### Agencies

Our whitelabeled solution for ecommerce advertising agencies and freelancers. We colllaborate to succeed!

 Know More 

](https://www.adyogi.com/adyogi-for-agencies?hsLang=en)

[###### Enterprise brands

The one-stop solution for large-scale, omnichannel brands looking to outsource Ad management to experts. Get dedicated managers to handle your operations with business objectives prioritized

 Know More 

](https://www.adyogi.com/service-page-0.6?hsLang=en)

##### Product

Adyogi automates your ad management operations to deliver performance and profitability

Facebook & Google Ad management

- [Catalog](https://www.adyogi.com/d2c-product-page)
- [Targeting](https://www.adyogi.com/targeting)
- [Automation](https://www.adyogi.com/automations)
- [Analytics](https://www.adyogi.com/analytics)
- [Creatives](https://www.adyogi.com/creatives)

Amazon Ad management

- [Reporting](https://www.adyogi.com/amazon-product#reporting)
- [Automations](https://www.adyogi.com/amazon-product#automations)
- [Optimization](https://www.adyogi.com/amazon-product#optimisation)

##### Resources

Learn more about Adyogi's thought leadership

Resources

- [Case studies](https://www.adyogi.com/case-study-pillar)
- [Webinars and Academy](https://www.adyogi.com/webinar-pillar)
- [Blogs](https://www.adyogi.com/en-in/blogs)
- [Ebooks](https://www.adyogi.com/ebooks)
- [Community](https://community.adyogi.com/)

##### Partners

A 360-degree partnership directory to benefits ecommerce brands and our partners alike

[###### Parternship directory

Payment, Logistics, Shipment, Website development, Content, and everything else!

 Know More 

](https://partners.adyogi.com/referral-partners)

[###### Partnership Programs

Learn how you can earn upto $1250/ month with Adyogi partnership programs

 Know More 

](https://www.adyogi.com/adyogi-partners-page?hsLang=en)

###### [REFER AND EARN](https://www.adyogi.com/refer-and-earn?hsLang=en)

[BUY WITH PACK](https://marketplace.hubspot.com/products/palmspire/growth-series-pack) [BUY THIS PAGE](https://marketplace.hubspot.com/products/palmspire/success-stories-single-growth-series)

![3](https://www.adyogi.com/hs-fs/hubfs/3.jpg?width=852&name=3.jpg "3")

# Mummamia

A Online Store For Baby Items

### Background

#### An online store for Baby items

Mamma Mia is an online store that offers the fundamental  prerequisites of baby and the accessories items. it has vast accumulations for infants and kids under various age gathering..

### Objective

#### Increase more impression for new born baby products

Creating more impressions and driving various lookalike customers who is willing to buy dresses and accessories for new born babies

### Solution

#### Used Budget Optimization feature of AdYogi and drove custom ads for increasing  website traffic

- Using the Budget Optimization feature of AdYogi, major amount was spent on Facebook as compared to Instagram since Facebook gained higher returns
- Dynamic Retargeting the customers who had added the products to the cart but did not purchase the same resulted in High conversion rate
- Custom ads were created for the product which had special offers increased the traffic of the site

### Result

####  5.5x hike in ROI and 5.36% in CTR

We were able to drive a CTR of 5.36% in the very first month of the campaign and an ROI of 550% in the first 2 months.

![phone-logo-png_seeklogo-248712](https://www.adyogi.com/hs-fs/hubfs/phone-logo-png_seeklogo-248712.png?width=320&height=320&name=phone-logo-png_seeklogo-248712.png "phone-logo-png_seeklogo-248712")

### Let's Grow Your Business

 Have questions about AdYogi? Our experts would love to help. 

[ Contact Us ](https://www.adyogi.com/contact-us-2026?hsLang=en)

![phone-logo-png_seeklogo-248712](https://www.adyogi.com/hs-fs/hubfs/phone-logo-png_seeklogo-248712.png?width=320&height=320&name=phone-logo-png_seeklogo-248712.png "phone-logo-png_seeklogo-248712")

### Let's Grow Your Business

 Have questions about AdYogi? Our experts would love to help. 

[ Contact Us ](https://www.adyogi.com/contact-us-2026?hsLang=en)

[![logo_small_](https://www.adyogi.com/hs-fs/hubfs/logo_small_.png?width=283&height=63&name=logo_small_.png "logo_small_")](https://adyogi.com?hsLang=en)

Adyogi is a product performance marketing tool developed to enable ROAS-first growth for eCommerce businesses- large or small. Integrate any ecommerce store using our smart APIs and pick the best-performing catalog from your website to promote within seconds.

##### Business Partners

- ![download (13)-1](https://www.adyogi.com/hubfs/download%20(13)-1.png)
- ![Google-Premier-Partner](https://www.adyogi.com/hubfs/Google-Premier-Partner.png)
- ![Amazon-Ads-Verified-Partner-Logo-1](https://www.adyogi.com/hubfs/Amazon-Ads-Verified-Partner-Logo-1.png)
- ![tik](https://www.adyogi.com/hubfs/tik.jpg)

##### Follow us On Social Media

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##### Company

- [About US](https://www.adyogi.com/about)
- [Contact us](https://www.adyogi.com/get-in-touch)
- [Careers](https://in.linkedin.com/company/adyogi/jobs/)
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- [Privacy Policy](https://www.adyogi.com/privacy-policy)
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- [Products & Pricing](https://www.adyogi.com/pricing)
- [Refund & Cancellation](https://www.adyogi.com/customer-terms-and-conditions)

##### Product

- [Facebook Ads](https://www.adyogi.com/catalog)
- [Google Ads](https://www.adyogi.com/catalog)
- [Amazon Ads](https://www.adyogi.com/marketplace-product)

##### Resources

- [Case Studies](https://www.adyogi.com/case-study-pillar)
- [Ebooks](https://www.adyogi.com/ebooks)
- [Webinars & Academy](https://www.adyogi.com/webinar-pillar)
- [Blogs](https://www.adyogi.com/webinar-pillar#blog)

##### Free tools

- [AI Ad text generator](https://app.adyogi.com/ai/adTextGenerator)
- [Website Audit](https://www.adyogi.com/website-audit-checklist-registration)

##### Locations

- [Gurugram (HQ)](https://www.google.com/maps/place/AdYogi/@28.4676622,77.0911721,17z/data=!3m1!4b1!4m6!3m5!1s0x390cfd61affffffd:0x8abfe83f915887c8!8m2!3d28.4676575!4d77.093747!16s%2Fg%2F11c32bhfx6?entry=ttu)

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