Polago Clothing is a fast growing unichannel D2C women's fashion label. They offer limited-edition designs that present chic and affordable options for luxury women’s apparel. They have an online presence that delivers their product PAN India.
The challenge of identifying the ideal audience for the western dress category proved to be a daunting task for the brand. With so many potential customers to consider, it was difficult to narrow down the target consumer base. The product had a niche demand, and the right strategy had to be found to market the product.
The brand had low TOF audience, and there was a need to widen the consumer base and increase brand awareness and visibility with a strong focus on ‘direct-to-consumer’ channels through their own website.