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RARE RABBIT × ADYOGI
Supercharging PMax via best-in-class feed optimizations to drive 56% traffic growth and 42% conversion increase.
Increase in paid traffic driven directly to product detail pages through optimized Shopping visibility.
Boost in Performance Max campaign conversions by pairing intent query matching with title best practices.
Substantial revenue scaling across high-margin luxury apparel categories on Google Shopping.
Rare Rabbit
THE HOUSE OF RARE
Rare Rabbit is a premium & luxury brand that offers designer wear for men & women who love exclusive, luxury & international designs.
Scaling India’s Flagship DTC Apparel Player on Google Shopping
Rare Rabbit is a premium & luxury brand offering exclusive, high-end menswear and womenswear across India. As one of the premier DTC fashion destinations in the region, driving high-intent product discoverability on Google Shopping was vital for their online growth strategy.
Partnering with AdYogi, the brand sought to fully harness Performance Max (Retail) and Free Listings by turning product title optimization into a key structural lever for campaign scale and revenue expansion.
The Challenge
India's flagship DTC apparel player 'Rare Rabbit' actively running Shopping Ads via PMax (Retail) & 'Free Listings' was facing key D2C hurdles:
Product Discoverability Bottleneck
Lack of visibility in prominent ad positions on Google Shopping (Paid & Organic), despite a competitive 30-ad Shopping carousel environment.
Underutilized PMax Scaling Potential
Inability to fully harness the potential of Performance Max (PMax) campaigns to scale up aggressive revenue ambitions in the current fiscal year.
The Approach
To unlock prominent Shopping placements and maximize auction win-rates, AdYogi implemented a two-pillar strategic roadmap:
Know Your Category (KYC)
AdYogi worked closely with Rare Rabbit category teams to thoroughly analyze brand product USPs, distinct styles, and design attributes. This enabled clear definition and differentiation of SKUs across their diversified apparel catalogue:
Know Your Search (KYS)
Recognizing that the majority of apparel searches are generic, AdYogi performed deep keyword research to map online consumer behavior. This revealed crucial product title gaps on feeds that operated independently of website titles (Title Myth Busting 101).
AdYogi upskilled content teams to incorporate best practices, aligning with the core Google ad auction formula where Scale on Shopping Ads = f(Keywords & Attributes).
Attributes include: Color, Size, Material, Sleeve Type, Rise-Level, Fit, etc.
Key Implementation Results
How targeted feed modifications transformed query coverage and auction performance.
6-Category Title Overhaul
Rare Rabbit modified feed titles across all 6 core categories, enabling products to surface consistently across Google Paid & Organic Shopping.
Prominent Search Rankings
Secured top ad positions on high-intent search queries including Brand + Product, Gender-Product, and Product-Attributes (e.g., Rare Rabbit Jeans, Regular Fit Jeans for Men, Jacquard Bandhgala).
Feed Consolidation Hygiene
Consolidated primary feeds from 4 down to 1, eliminating SKU cross-triggering while improving title readability according to Google content best practices.
“PMax has become our core focus of running D2C & we see great improvement in campaign scale & revenue with timely optimizations, strategic feed optimizations is one of the key. This helped us reach out to consumers in moments that matter with the right set of products & hence differentiate ourselves in a competitive Apparel market”
Ready to Scale Your D2C Google Shopping Architecture?
Discover how AdYogi's performance marketing automation and feed optimization frameworks can supercharge your DTC brand's revenue growth.
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