Dr.Vaidya's

A New Age Ayurvedic product

Dr. Vaidya’s is a new age Ayurvedic products business founded by a family with 150 years of Ayurvedic heritage. The company’s aim is to take the traditional science of Ayurveda to modern consumers worldwide.

To reduce dependence on a single digital marketing platform and scale the online business

Dr. Vaidya's was getting most of its paid sales from Facebook Ads, so they wanted to reduce their dependency on it by exploring ads on TikTok Platform. 
This also enabled them to scale rapidly while maintaining consistency in the Performance across platforms.

Developing a unique strategy to rapidly scale the ad spends in TikTok while maintaining the efficiency in performance

• By targeting audiences based on the characteristics of the product and ensuring that it is shown only to the relevant people.

  Sorting out the relevant prospects for our products increased the Link clicks and the entire purchase funnel as a result. This was possible by processing multiple target audiences which helped us pick the best lot and scale up the efficiency of our campaigns.

• Regularly Changing the ad creatives to channelize the frequency which helped us to scale rapidly.

  Tik Tok as a new and millennial platform, it is completely optimized on a video basis. This requires engaging creatives on a higher frequency since the chances of ad blindness is a shortcoming in comparison to other platforms.
  Most of the huddles with respect to coming up with new creatives in a relatively lower time-bandwidth was easily overcome with the help of video creators in the Adyogi platform, TikTok video templates, and TikTok guidelines.

• We ensured that our ads are compiled with TikTok Policy to ensure they don’t get paused or disapproved

  TikTok policies are formed with an intent to protect the integrity of their users and audiences just like any other platform. 
  This required us to keep a hawk-eye on the creatives to make sure they were compiled under their policies and were not disapproved. This, in turn, helped us optimize our resources on our potentially enhanced campaigns

• By retargeting the audiences who have visited the website but did not make a purchase

  To ensure our prospect audience who engaged with our website did not forget our product, we effectively retargeted them with our ads. 
  This helped us achieve a higher conversion rate. It was possible by firing the required TikTok pixel events in the right pages at the right time to take the right actions. 
  This, in turn, made sure that the cost per acquisition (CPA) was low with a higher transaction rate which in the end resulted in substantial and efficient performance in TikTok.

Dr.Vadiyas’s overall website revenue increased to 500% in less than 3 months of starting TikTok Ads

The cost per acquisition of the products was 30% lesser on TikTok in comparison to other platforms.
We allocated 40% of Ad spends to TikTok, thereby reduced the dependence on any single marketing platform and helped the client to scale their overall Business.