U.S. Polo Assn. is a worldwide clothing brand celebrated for its timeless American fashion, providing budget-friendly casual wear for men, women, and children. Operating both online and in physical stores across many countries, the brand offers a diverse catalog of 600 products. Here are a few characteristics of the brand for your understanding:
U.S. Polo Assn. has a wide catalog. The challenge in generating product and category level insights prevented them from focusing on the profitable products.
Although the brand has a strong retail presence globally, to better its position in the UK market it needed a cost-effective and digital channels-focused strategy.
The brand was highly dependent on just Google as Ads channel. In order to scale the order volume, exploring more platforms was needed.
With feeds containing 600+ products, it became crucial to customize product details, images etc as per separate ad platforms to run high-CTR% ads.