Background

An online store for Yoga active wear

An online store Yogue Activewear creates clothes which flexible enough to be performing physical exercises and at the same time can be used as a casual wear.

Objective

Increase sales by driving more website traffic

Convert available relevant traffic into customers by finding out the fall in the sales funnel and optimizing the campaign towards the same

Solution

Executed the Budget optimization and drove engagement campaigns to enable cross-sell.

  • Targeted People who had interest in yoga, physical exercises and sportswear
  • Website insights section helped to find out the issues in sales funnel flow and resolve the same with the apt recommendations
  • Budget optimization from time to time increased the effectiveness of ads.

Result

4.5x hike in return on Ad spend and 4% in CPC 

The campaign helped Yogue-Activewear to rapidly increase their sales. With an average CPC as low as 4 percents and the average Return on Ad Spend was as high as 450%.