---
title: Success Stories_Yogue Activewear
---

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# Yogue Activewear

A online store for Yoga active wear

### Background

#### An online store for Yoga active wear

An online store Yogue Activewear creates clothes which flexible enough to be performing physical exercises and at the same time can be used as a casual wear.

### Objective

#### Increase sales by driving more website traffic

Convert available relevant traffic into customers by finding out the fall in the sales funnel and optimizing the campaign towards the same

### Solution

#### Executed the Budget optimization and drove engagement campaigns to enable cross-sell.

- Targeted People who had interest in yoga, physical exercises and sportswear
- Website insights section helped to find out the issues in sales funnel flow and resolve the same with the apt recommendations
- Budget optimization from time to time increased the effectiveness of ads.

### Result

#### 4.5x hike in return on Ad spend and 4% in CPC 

The campaign helped Yogue-Activewear to rapidly increase their sales. With an average CPC as low as 4 percents and the average Return on Ad Spend was as high as 450%.

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