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              REFER AND EARN

              Background

              Affordable ethnic wear brand with 200+ stores in 90+ cities in India

              Born in 2009, the brand Aurelia is a part of TCNS Clothing Co. Ltd. The brand aims at making Indian wear more intriguing, affordable and easy to wear for modern Indian women.

              Objective

              To improve efficiency of campaigns by reducing drop outs after users land on the website

              Aurelia was witnessing a very low ROAS caused by a lot of drop-outs due to low website speed and poor user experience on the website. 

              Solution

              Conscious efforts to increase the website speed and improve user experience 

              • Increased website speed

                The brand worked closely with AdYogi to track all website related metrics, specifically the Landing page View vs. Link clicks and Conversion rate. With conscious efforts this metric was increased by 15%. 

              • Optimized Product page to improve cart rate

                The product page was optimized to improve the cart rate by adding the Add To Cart/Buy Now button which were placed as a sticky/fixed buttons in the mobile view. ProductPage

              • Constantly tracked website metrics via the ROAS analyzer

                This helped in tracking the effects of changes on the website and on the campaigns directly. 

                ROAS Analyser
              • Smart ads were used to show the users the most relevant products
                More than 2000 products on the website were categorized to smaller product sets of top selling, high value, most viewed products etc. to show the most relevant product to each user. Performance of these ads was 40% better when compared to other creatives. SmartAds

              • Website was optimized for mobile

                The mobile website speed was also increased with the help of sticky buttons and this led to a 50% increase in the Cart Rate. 

              MobileOptimized

               

              Result

               30% increase in the website speed led to 2x increase in ROAS

              The website improvements helped in increasing the conversion rate by over 50% leading to a significant improvement in efficiency and overall sales.
              Adyogi is a product performance marketing tool developed to enable ROAS-first growth for eCommerce businesses- large or small. Integrate any ecommerce store using our smart APIs and pick the best-performing catalog from your website to promote within seconds.
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