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      Background

      An online store for Women's Fashion

      Ethnic Sutra is an online store that sells traditional women apparels such as Salwar Suits, Sarees at affordable prices.

      Objective

      Increase sales by driving more website traffic

      Drive online sales for a Various Women Apparel brand by driving relevant traffic onto the portal ethnicsutra.com

      Solution

      Executed the A-B Testing and drove engagement campaigns to enable cross-sell.

      • Targeted medium and high income working women with age bracket of 25-55
      • A-B Tested multiple creative options to see which one worked the best
      • Catalogue Ads are run to avoid Ads on out of stock Products
      • Used Canvas and Carousel Ads to bring back lost customers by retargeting them
      • Focused on Instagram Ads to increase reach among women

      Result

      Experienced ROI of 12x and 5.5% of CTR

      Client experienced a ROI of 12x in the process of running promotion. This also gained the Click Through Rate of 5.5%