An online store Jewel Vista is an upcoming jewelry brand with an exclusive collection of Jewelry sets and accessories..
Objective
Increase sales by driving more website traffic
Drive online sales for their online jewelry retail store by promoting their collection and directing relevant traffic onto the website
Solution
Executed the right prospect Ads and drove engagement campaigns to enable cross-sell.
Targeted people who had an interest in leading jewelry brands such as Gitanjali, Kalyan Jewellers
Targeted newly wed/newly engaged people for wedding Jewelry provided by the store
Ads were shown in all major Indian Cities
Cross-selling and upselling was also done to target existing potential customers
Result
4x hike in return on Ad spend and 4.4% in CTR
The campaign helped Jewel Vista to rapidly increase their sales. With an average Click-through Rate of 4.4%, the Return on Ad Spend was as high as 400% in one month
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