Rigo sells exclusive range of Men and Women Fashion products across multiple product categories-Tops, Bottoms and Ethnic wear.
Objective
Increase sales by driving more website traffic
Promote multiple product categories of Rigo to drive sales on their e-commerce platform and retarget website visitors to bring back lost shoppers & Increase repeat purchases.
Solution
Executed the right prospect campaigns and drove engagement campaigns to enable cross-sell.
Created 100s of ads of top selling products of Rigo where
Top product categories were identified automatically using the Intelligent Ad Creator and Multiple Ads were created for each categor
Analyzed customer data from the website to conclude that men's fashion sell more on weekends than weekdays and thus used the Budget Optimizer feature to automatically allocate more budget on weekends than on weekdays
Result
7x Consistent Return on Ad spend and 3.5% hike in CTR
Campagsaw a very good response with a very high Click Through Rate of 3.5% and a consistent return of 7x on their Ad Spend.
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