Truebrowns

Sustainable Ethnic Fashion for Expats

Truebrowns is a leading Ethnic wear brand that sells categories like Kurta sets, Co-ord sets etc. This is where style meets authenticity in the most captivating way. This remarkable brand takes fashion to new heights, embracing the essence of elegance and individuality. With meticulous craftsmanship and a keen eye for detail, True Browns presents a curated collection that resonates with the modern fashion connoisseur. From flowing silhouettes to timeless designs, their pieces effortlessly blend comfort and sophistication, allowing you to express your unique sense of style with confidence. Step into a world of fashion-forward creations that celebrate the beauty of self-expression at us.truebrowns.com, where every garment tells a story and every ensemble becomes an unforgettable statement.

Difficulty in scaling and Efficiency

Brand was struggling with efficiency and scaleup. International customers often tried to place an order in the brand's domestic website which was leading to low AOV and less efficiency on the campaigns. Customers had a lot of questions and doubts related to the return and shipping policies which often leads to a dropout in checkout. Another major challenge was brand had a huge dropout in checkout because there was a limited payment options brand had. And last but on least, they are not providing local currency option.

Launched a dedicated new website for International customers.

First thing we asked the brand to do was to build a new dedicated website for International. This helped us in solving the problems around currency on the website and google ads. We framed a new policies for International which helped with the incremental trust factor of a new brand in US. We came up with some of the well adapted payment options used in US which helped in reducing the dropouts significantly.  

Introduced Minimum shipping Charges

Instead of charging hefty shipping charges. We have launched the product with inclusive of shipping, operations and marketing expenditures.  This in return helped us in charging mininum shipping slabs in the checkout

Launched new creative formats helped with more traffic

We gave more importance to the creatives by launching more creative formats apt to each platforms. Focussed more on videos and catalog linked ads which helped in boosting the CTR to average 6%

Revenue scaled to $100k per month within a span of 5 months

• Increased average order value of 150$

• Successfully were able to scale maintaining the efficiency.  

• Increased transaction rate to 10%

• Share of International traffic in social media handles went upto 30%