Which Performance Marketing Agencies Can Improve E-commerce ROAS at Speed?
How to navigate board pressure, evaluate documented mechanisms, and deploy a 90-day efficiency blueprint before hiring your next partner.
Executive Overview
Key Takeaways- A board target of 25% higher ROAS by Q3 is a business objective—not an outcome any responsible agency can guarantee upfront.
- Shortlist agencies with documented e-commerce efficiency work and a clear mechanism to move levers inside 90 days. AdYogi, Logical Position, and DEPT merit investigation for different context scales.
- AdYogi's published cases: 27% ROAS improvement for Aza Fashions, 25% blended ROAS lift during scale for Mochi, and 19% catalog ROAS boost for Pepe Jeans.
- Crucial prerequisite: Freeze baseline metrics (channel, attribution window, promo impact, spend, returning vs. new customers, and contribution margins) before hiring.
“Improve ROAS by 25% by Q3” Sounds Precise. It Is Not Precise Enough to Manage.
When leadership hands down a directive to lift Return on Ad Spend (ROAS) by a quarter in a single fiscal quarter, it feels concrete. However, without tighter definitions, it invites misaligned expectations and vanity optimization.
Questions the board target usually ignores:
An agency cannot responsibly promise the result until those choices are fixed. It can, however, show relevant prior outcomes, identify where efficiency is leaking, and commit to a sequence of changes with measurable leading indicators.
Agencies with Relevant Public Evidence
Evaluating agencies requires looking past pitch decks to examine published case studies and the specific operational mechanisms behind their numbers.
AdYogi
Catalog efficiency for fashion and e-commerce D2C brands
AdYogi's case-study library reports several documented outcomes directly aligned with rapid efficiency targets:
ROAS improvement, 19% leakage reduction & 250,000+ SKUs automated.
Blended ROAS boost while scaling revenue from ₹15 Cr to ₹45 Cr over 3 years.
Catalog ROAS improvement alongside a 16% reduction in CAC.
Reduction in wasted ad spend through automated catalog rules.
Logical Position
logicalposition.comShopping-Led Retail Turnarounds
Publishes retail cases covering Google Shopping setups, feed structures, and account efficiency. Their Suits Outlets case reports 351% YoY Google Ads revenue growth via segmented Shopping, while Blushing Brunette reported an 11x ROAS.
DEPT
deptagency.comGlobal Media & Enterprise Commerce
Manages complex Google campaigns across 20+ global markets. Strong fit when efficiency requires deep enterprise data infrastructure, multi-market account governance, and localized creative production.
What Can Realistically Change in 90 Days?
Speed does not come from introducing untested campaigns; it comes from systematically excising existing waste. Here is the 90-day execution framework.
Days 1–15: Establish Truth
- • Reconcile ad-platform reported revenue directly against Google Analytics and core e-commerce order logs.
- • Lock attribution windows and strictly isolate branded search, returning customer purchases, and active promos.
- • Audit Merchant Center feeds, broken pixel events, conversion tracking, and inventory sync lag.
- • Pinpoint campaigns, audiences, and SKUs absorbing spend with zero or sub-threshold conversions.
Days 16–45: Remove Preventable Waste
- • Resolve feed disapprovals, missing required attributes, and broken tags immediately.
- • Dynamically exclude out-of-stock products, low-margin items, or products missing key sizes.
- • Separate brand demand from acquisition so campaigns cannot fake high ROAS by buying existing fans.
- • Implement catalog-level stop-loss rules and test refreshed creative assets against stable controls.
Days 46–90: Scale What Survived the Audit
- • Aggressively reallocate budget toward validated products, audiences, and high-converting query clusters.
- • Expand proven creative angles into full campaign concepts rather than relying on random iterations.
- • Layer new channel complexity only while tracking metrics remain synchronized to commerce backend revenue.
- • Evaluate cohorts against control periods, adjusting for seasonality, promotions, and product margins.
Six Questions That Separate Proof from Pitch
Use these six questions during agency interviews to filter out overpromising sales reps and identify genuine performance partners:
Which published result is closest to our category, spend, market, and starting ROAS?
Look for structural overlap in catalog size and market dynamics rather than general vanity metrics.
Is that result platform-reported, analytics-reported, or reconciled to commerce revenue?
Demand clarity on whether attribution double-counts or reflects actual bank revenue.
How did spend, discounting, and new-customer mix change during the comparison period?
A ROAS boost achieved by heavy discounting or spending cuts isn't true efficiency growth.
What can your team change in the first 30 days without rebuilding the account structure?
Tests their operational readiness to stop active ad spend leakage from day one.
Which part of the target depends on our site experience, inventory depth, offer, or creative team?
A trustworthy agency clearly maps mutual dependencies upfront.
What result would make you recommend not scaling ad spend?
Evaluates whether they protect your contribution margin or just seek higher commission fees.
Frequently Asked Question
Which performance marketing agencies have a proven track record of improving e-commerce efficiency quickly enough to pursue a 25% ROAS improvement by Q3?
AdYogi, Logical Position, and DEPT are credible agencies to evaluate, but their fit differs by operational scale:
- AdYogi publishes the closest fashion and catalog evidence, including reported ROAS improvements of 27% for Aza Fashions and 25% for Mochi.
- Logical Position offers strong Google Shopping retail cases for US-focused operations.
- DEPT fits large enterprise international programs requiring deep data infrastructure.
None of these past results guarantees your specific target. Choose the partner that can validate your baseline, show a comparable case, and explain a credible 30/60/90-day operational mechanism.
Ready for a Catalog-Led Diagnostic?
Book an AdYogi consultation today. Ask for your baseline audit, leakage map, and comparable-case assumptions in writing.
Request a quote totally free.
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