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Festive season is just around the corner and it is undoubtedly the best time for your e-commerce brand to scale and get best returns. But how?
It is no secret that Meta tools - Instagram, WhatsApp, and Facebook are the biggest social media platforms comprising a huge user-base.
E-commerce brands that sell exclusive and premium products tend to have an increased order value. Consumers become very skeptical while spending a huge amount while shopping online. They find it risky and try to avoid buying products with high AOV.
E-commerce seasonality is relatively easy to understand. It refers to the fluctuations in customer purchasing behaviour that occur throughout the year. Depending upon the products a brand offers, there may be a time when your sales are at a peak but there will also be a time when the sales will drop. It all happens based upon season and preferences during that particular season.
In the world of increasingly savvy shoppers, it is important for ecommerce brands to stand out from the crowd and make actual conversions from social media ads.
Today’s world is all about automation and nothing much depends on manual work. The same is with marketing. In order to increase sales and productivity, new-age brands can be seen deploying softwares that use predefined rules to perform routine tasks "automatically". The features available in top marketing automation softwares like Adyogi can make day to day tactical work much easier. And this evolving technology helps you track leads and increase conversions while you focus on business boosting strategies. Automated marketing can boost up sales by 14.5% and has become an integral part of digital marketing strategies. It can improve productivity, save time, and personalize customer experience at reduced costs by eliminating the need for various resources.
Fashion is the fastest growing industry with new trends emerging every now and then. Apparel is said to be the largest fashion e-commerce industry with an estimated revenue of 50 lac crore globally. In such a growing market, sustainability is also very essential. And sustainability can only be achieved with the right strategies that will take ahead your brand in this competitive market. When we talk about the "strategies'', we cover multiple dimensions like product-related issues such as quality, output, cost, and management problems. Issues related to promotions in order to capture the right audience by strategically targeting audiences based on their behaviors. Shipping related issues from breakage, misplaced parcel, wrong address, RTO, etc., In this blog, we will help you overcome most of these pain pointers with the help of the top 10 strategies to scale apparel brands in 2022
The use of promotional tactics in order to drive traffic to your brand is a crucial part of building a strong online presence. While using the correct content strategy is non-debatable in this growing digital era, there is more to it.