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Today’s world is all about automation and nothing much depends on manual work. The same is with marketing. In order to increase sales and productivity, new-age brands can be seen deploying software that use predefined rules to perform routine tasks "automatically". The features available in top marketing automation softwares like Adyogi can make day to day tactical work much easier. And this evolving technology helps you track leads and increase conversions while you focus on business boosting strategies. Automated marketing can boost up sales by 14.5% and has become an integral part of digital marketing strategies. It can improve productivity, save time, and personalize customer experience at reduced costs by eliminating the need for various resources.