Instagram is no longer about posting selfies, breakfast shots, and adorable pet images. This globally loved platform has a powerful advertising program in place that can help businesses grow extensively- both big and small.

It's hard to envision day-to-day existence without an eCommerce business. We order food, clothes, cosmetics, furniture; we enroll for classes and other internet-based activities like online educational courses; we download e-books, music, and films; thus considerably more. The eCommerce sector has flourished and is setting down deep roots.

In the Digital world, eCommerce ads are everywhere. To accelerate the pace at which eCommerce brands aspire to grow, most social media channels including Facebook, Instagram, and Snapchat, are offering their own ad-running platforms to the brands. By running ads on these channels, eCommerce businesses get to nurture their customers in real-time and in a personalized way leading to more conversions.

Offering discounts on your products or offering a promotion can do wonders for your eCommerce business's sales, profit, and website exposure.

In the business world, "Performance marketing" might be (one of) the only constants to sustain through the roller-coaster of a ride that this past year has been. Not just that, it successfully remains to be one of the most powerful business upscaling strategies in 2021. Moreover, it is only anticipated to grow among both local and global businesses in the future.

It's no secret what an efficient Performance Marketing campaign can do for an eCommerce brand. Be it scaling its sales & revenue or boosting its market position, you can do it all with the right mix of paid Google, Facebook, and Shopify ads.