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Shrutty Sharma

Shrutty Sharma

Shrutty has over 3 years of experience in inbound and content marketing. She started the Marketing Blog for Adyogi and is known for her work towards Adyogi's online presence. You can find her features in YourStory, Times of India, Financial express, and other prestigious publications. She likes to call herself an Art & creativity worshipper. Send a Hi to her on Linkedin!

Recent Posts:

10 festive marketing strategies to 10x festive sales

The eCommerce industry has experienced a significant transformation in recent years, with festive season proving to be a pivotal period for businesses to capitalize on the surging shopper intent. During these festive events, online sales have surged dramatically, reshaping the retail landscape. In fact, according to thehindubusinessline, in 2023, e-commerce platforms have reported a substantial 30% surge in order volumes when compared to the previous year 2022.

How to leverage micro events to boost your ecommerce revenue:

As an ecommerce brand, you may think that the period from October to December is the only time when you can skyrocket your revenue. After all, the biggest festivals of the year - Diwali, Dussehra, Rakshabandhan, Christmas, and New Year's fall around this time, alluding it to be the most profitable for ecommerce brands.

10 proven eCommerce marketing strategies for Valentine's Day Sale 2023

Introduction Year's one-of-the-first biggest holidays is here - Valentine's week - and while it may seem like an opportunity to show your loved ones how much you care, it is also a great time to show your customers some love. But how? By launching a Valentine’s day sale and run ads throughout the Valentine week! According to a survey 78% of global consumers wait for any sort of “sale” communication before Valentine's week to make an eCommerce purchase. A website sale optimized with key eCommerce marketing strategies can help you bring new customers to your website, increase sales, and boost your investment returns (ROAS).

What is DTC marketing: Top 6 strategies to scale in 2023

What is DTC marketing? In today's open, digital marketplace, eCommerce players would rather thrive than live near a competing product on a retailer's cluttered shelf. As a result, Direct-to-consumer (DTC) marketing was created. Due to its popularity, DTC marketing is a great way for eCommerce brands to communicate with their consumers directly.

How To Create A Successful eCommerce Top Of The Funnel Marketing Strategy

The first and foremost step for a successful marketing campaign is to spread awareness about your brand so as to generate as many leads as possible. Generating leads is essential to increased sales.

E-commerce website checklist

Setting up an ecommerce site is a challenging job, as you must check, cross-check, and test numerous items to ensure that your customers are provided with quality user experience. You must set up all of these things to make the most efficient online store possible, from an easily accessible website, fast checkout module. If you don't, you may end up with broken links, unfinished product page content, or a difficult-to-use checkout process.

Youtube Marketing: Emerging digital advertising channel for eCommerce

YouTube is the second greatest search engine after Google. Youtube has grown over the years and has become the most effective and economical advertising platform. Video ads have become increasingly important in online marketing, and investing in quality online video advertisements will deliver more results for any E-commerce brand. Companies are going to spend over 5.5 billion on advertising on Youtube in 2020.

10 Marketing Strategies to 10x your eCommerce festive sales!

India is the land of Festivals - Holi, Eid, Onam, Dussehra, Diwali, Christmas, and the list goes on. The cultural energy in the air and the excitement in the hearts of consumers make the festive period the best time for e-commerce brands to scale their businesses rapidly.

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