Meta Pixel (Formerly Facebook Pixel) is a term you might have heard about when talking about websites and online advertising. But what exactly is it, and how can you set it up? Well, don't worry; it's not as complicated as it sounds. In simple terms, a Meta Pixel is a tiny piece of code that helps track what people do on your website. It's like a helpful spy that records which pages they visit, what they click on, and even if they make a purchase. This information is super useful for businesses because it helps them understand their customers better. Setting up a Meta Pixel might sound techy, but it's actually quite easy. All you need to do is follow a few steps, and you'll be able to gather valuable data about your website visitors. So, let's dive in and learn how to set up a Meta Pixel to boost your online business.

In 2024, online sellers have a crucial task at hand: understanding the ever-changing Facebook Ad size and specs. If you're an eCommerce brand looking to captivate online shoppers, you must keep up with the latest Facebook Ad updates. These updates are like the tools in your digital marketing toolbox, helping you create eye-catching ads that grab potential customers' attention. You must understand that Facebook's recommended ad sizes may change in the upcoming year 2024, so it's crucial to stay up to date. You don't want to waste time and money on beautiful content that doesn't fit well. So, if you're wondering what size is a facebook ad, here's a cheat sheet with the latest Facebook ad size and specs to help you out. Plus, we'll share some essential tips to create ads that work effectively.

Black Friday is a major cultural and economic event that has become a significant opportunity for ecommerce brands. In the past 5 years, this day has changed the way e-commerce brands do business. One great example is Adyogi's UK-based official sports-wear client that generated over £230K revenue from their website alone at a 10x Ad ROI during Black Friday 2023. The brand's online visibility and sales also went through the roof after it strategically adopted Adyogi's Black Friday sale strategies like ABO, Stop Loss Product, etc. Let's look at how this partnership made a normal shopping day into a success for this clothing brand. In this blog we’ll walk you through the key strategies that we used to achieve these numbers for this brand.

When it comes to online shopping, Black Friday is the biggest shopping day of the year. Every year, people are drawn in by the deals and sales that are available. This day gets a lot of attention across a wide range of product categories, from technology to fashion and more. As the day gets closer, shoppers' intentions are at all-time highs, making it a great time for smart advertising. This year, e-commerce soared with a 23% increase in sales during the 2023 Black Friday weekend, signaling immense potential. Even though the recent Black Friday has passed, worry not! The upcoming sale on November 29, 2024, awaits your strategic moves. Now, the burning question is, how can you seize this golden opportunity and outshine your competitors? This article covers 5 simple and successful Black Friday eCommerce advertising strategies to help your business succeed during this busy shopping weekend.

The eCommerce industry has experienced a significant transformation in recent years, with festive season proving to be a pivotal period for businesses to capitalize on the surging shopper intent. During these festive events, online sales have surged dramatically, reshaping the retail landscape. In fact, according to thehindubusinessline, in 2023, e-commerce platforms have reported a substantial 30% surge in order volumes when compared to the previous year 2022.

As an ecommerce brand, you may think that the period from October to December is the only time when you can skyrocket your revenue. After all, the biggest festivals of the year - Diwali, Dussehra, Rakshabandhan, Christmas, and New Year's fall around this time, alluding it to be the most profitable for ecommerce brands.

Introduction Year's one-of-the-first biggest holidays is here - Valentine's week - and while it may seem like an opportunity to show your loved ones how much you care, it is also a great time to show your customers some love. But how? By launching a Valentine’s day sale and run ads throughout the Valentine week! According to a survey 78% of global consumers wait for any sort of “sale” communication before Valentine's week to make an eCommerce purchase. A website sale optimized with key eCommerce marketing strategies can help you bring new customers to your website, increase sales, and boost your investment returns (ROAS).

What is DTC marketing? In today's open, digital marketplace, eCommerce players would rather thrive than live near a competing product on a retailer's cluttered shelf. As a result, Direct-to-consumer (DTC) marketing was created. Due to its popularity, DTC marketing is a great way for eCommerce brands to communicate with their consumers directly.

The first and foremost step for a successful marketing campaign is to spread awareness about your brand so as to generate as many leads as possible. Generating leads is essential to increased sales.

Setting up an ecommerce site is a challenging job, as you must check, cross-check, and test numerous items to ensure that your customers are provided with quality user experience. You must set up all of these things to make the most efficient online store possible, from an easily accessible website, fast checkout module. If you don't, you may end up with broken links, unfinished product page content, or a difficult-to-use checkout process.