The best ways to win yourself customers is to put yourself in their shoes. That, however, is easier said than done. So, the next best way to acquire customers is to create a potential map of your customer's buying journey. These maps are the key instruments that successful brands use to decode their customer's entire buying journey and the reasons/motivations behind them shopping at each stage of this journey.

Every brand marketer is aware that repeat sales are the prime pillar of business. When consumers buy a brand’s products time and again, the company does not need to spend extra money in attracting them. Despite this, some marketers do not treat customer retention as a pivotal part of their overall customer service strategy. In this blog collaboration with Simpl, we’ll discuss the key to customer retention along with proven strategies that you can apply to improve retention upto 2x!

Shopping cart abandonment is one of the most frustrating experiences for every e-commerce entity. A customer may have spent almost an hour loading a cart with various goods. Just as he or she is about to move to the checkout, the shopper abandons the cart and vanishes. In this blog collaboration with Simpl, we’ll discuss the top 10 ways you can reduce cart abandonments and improve your add to cart conversions.