Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

10 ways to scale eCommerce apparel brands in 2022

Fashion is the fastest growing industry with new trends emerging every now and then. Apparel is said to be the largest fashion e-commerce industry with an estimated revenue of 50 lac crore globally. In such a growing market, sustainability is also very essential. And sustainability can only be achieved with the right strategies that will take ahead your brand in this competitive market. When we talk about the "strategies'', we cover multiple dimensions like product-related issues such as quality, output, cost, and management problems. Issues related to promotions in order to capture the right audience by strategically targeting audiences based on their behaviors. Shipping related issues from breakage, misplaced parcel, wrong address, RTO, etc.,
In this blog, we will help you overcome most of these pain pointers with the help of the top 10 strategies to scale apparel brands in 2022

In this blog, we will help you overcome most of these pain pointers with the help of the top 10 strategies to scale apparel brands in 2022 



With numerous marketplaces available to consumers, the “choice” factor is very confusing for the customers to decide which way to go. This results in heavy drop-offs when it comes to website conversions. To tackle this, category-specific campaigns can be used where you can run ads for products that have similar characteristics or features. This way, you can compile together the lowest cost product, topwear for apparel brands, or any other category into one campaign and then identify which category does well and focusing on promoting those categories will help meet consumer expectations, by maintaining minimum ROAS.

Here’s how we did it for Rare Rabbit

We split the ad accounts of the men and women categories with the help of Adyogi’s Dashboard and automatically picked up the product prices from the website’s catalog. Included the prices of all the products in all the ads. This way, visitors who didn’t have the means to buy the items were filtered as prices are already in the ads.

On top of that, the Adyogi Smart Ad feature helped the THoR team run smart ads using metrics like discounted products, most viewed, new arrivals, and top sellers in different categories thereby improving the performance.


Finding the right audience and targeting them is one of the most crucial factors for an e-commerce brand. These are going to be the people with the highest conversion rates. Once we know our audience we can then easily tailor our campaigns and strategies and convince them to purchase the product. 

The factors important here are tracking and different platforms available. Tracking helps to understand who the target market consists of. SEO is helpful for someone who is searching for something specific and social media to create awareness and retarget them more accurately. Google Analytics provides real-time statistics on keyword ranking, site speed, retargeting data, etc.

Consider Amydus. AdYogi solved the 1) Niche Audience Targeting to bring in qualified prospects interested in buying plus-size apparel, and 2) Ads Optimization once the ads were approved by Facebook’s strict guidelines.

AdYogi’s feature for Optimized Adset Targeting helped promote Amydus’ products amongst women interested in weight-loss, freestyle, and hippy fashion. It boosted relevance and brand awareness among a broader audience base.


Social network has become a critical source of e-commerce traffic. Even with high traffic rates on websites, few brands face high drop-offs and low conversion rates. This is when social engagements and organic marketing do the trick. Media engagement like maintaining good connections with the followers, responding to their issues, and following the ongoing social media trends works well when it comes to generating traffic on websites. Organic posting of your products on Instagram helps in building up trust amongst the customers. When it comes to good traffic the stock size or the catalog size plays an essential role. Updating the catalog will help increase the conversion rate of potential buyers on your website.

SUTA - Suta's high engagement on Instagram with prospects and existing customers helped in increasing the audience size and relevance score, which also helped in targeting new prospect users with lookalikes. Improving customer feedback scores also increased the conversion rate for this brand


While creating a campaign it is also important to keep in mind its placements. Even the best creative ads go in vain with poor placements. If the ads are not correctly placed based on the market and target audience, the chances of your potential consumers not seeing them is considerably high. Decide the right platform like “Instagram, Facebook, or Google” for placement (stories, feed, sidebar, reels) depending on the audience targeted. Sometimes changing the placement of ads can be the driving force for the success of the campaign.

Facebook’s Dynamic Creative Optimization feature allows a brand to customize the ad format based on the customer’s past engagement behavior. Through this feature the ad format changes in real-time for each customer according to the best-suited format that resonates with the users to get maximum conversions.


BIDDING/ PRICING STRATEGIES:                                                               

Bid strategies are tailored campaigns designed to help you accomplish certain goals. Depending on what you are lacking, whether it’s higher click rates, impressions, or maintaining minimum ROAS an effective campaign bid strategy is implemented. If your objective is to increase conversions or catalog sales then the value optimization with a minimum return on Ad Spend (ROAS) strategy is to be considered or if you want to generate more traffic to your website the CPC (cost per click) strategy will work the best.

With Adyogi’s Budget Optimizer, we have helped brands like Swatantra scale rapidly on platforms like Google and Youtube. The budget optimizer allows the budget for successful campaigns to automatically increase while reducing it for less successful ones


Youtube ads are one of the fastest ways to scale as an apparels brand. The main reason is that the CPM on YT is half of Facebook. So brands can achieve double the results for less than half the budget! Youtube offers the perfect combination of Google’s search capabilities and Social Media engagement. Running video ads on the platform is one of the top ways to make sure your target audience watches your ad in 2022. A marketer can now target ads at people who have recently searched for a certain product. If the content of your video ad is related to the search it’s more likely for them to watch the entire video ad or click through the ad to the website.

For Swtantra, YT emerged as the hero when other channels couldn’t perform as expected. The brand’s overall spends on Google was 35% - which, for most brands, is 10%. Out of this, 15% of the spends went to YouTube. 

This helped them scale their spends up to 2x in 2 months. This was done while estimating a constant CRR of around 32-33%. The brand was also able to scale its website traffic by 40% in 2 months. 



Every business needs loyal and returning shoppers. When it comes to growing a business customer satisfaction is majorly important. It's necessary to scale up customer service strategies along with other business growth strategies. Handling customer issues or complaints must be your top priority. With social media being the major attention-grabbing factor for a brand, make sure that your page is very interactive and your customer complaints are given regard. Here are some tips that can be followed, initiate a live chat with your customer on your social media, add more common questions to your FAQ, Provide prompt customer support, make use of an easy returns policy, feedback forms or calls should be implemented. All these tips will help a brand elevate its customer service and satisfaction.



When it comes to shipping, RTO (Return to origin) is said to be the most critical issue. While sellers face a high influx of orders the mountain of orders that come back in, disrupts the growth of the business. For this reason, a brand needs to reduce RTO rates by combining a few combinational strategies such as dynamic sizing charts, product videos, consumer reviews, proposed exchanges instead of refunds, etc. There is no way of avoiding returns to the fullest but an adaptive optimization strategy will make success easier.

The popular women’s ethnic apparel brand, Shop mulmul capitalized on this by offering optimized product descriptions, dynamic size charts,  and a policy to deliver products anywhere and everywhere within 3 days (unless ready not in the catalog).




Marketplaces have a massive presence online while offering a huge variety of products. This becomes easier for customers to shop through these marketplaces like Amazon, Flipkart, Myntra, etc. what these marketplaces do to eCommerce brands is that they hamper their brand value, which is something an eCommerce brand always has to protect. The distinction between your brand and the marketplace becomes blurred. Marketplaces also have the most control over customer data, which prevents the brands’ relationship with the buyer. In order to make its presence visible, an eCommerce brand should focus on building the brand by highlighting the uniqueness the brand has to offer. Make sure that your ad strategies are drawing customers specifically for your brand. With the bustling marketplace make sure that your efforts are targeted toward making your brand stand out. 


Another strategy is to collaborate with marketplaces. Rare Rabbit is known for its active participation with the popular marketplace Ajio. This way, the brands cash in the benefits of a wider target audience, better retention, and more conversions.



As rightly said, “Patience is the key to success”.  We live in the age of instant messages and instant broadcasts. But lasting success doesn't come overnight.  Patience will help us achieve all the long-term goals in marketing. Digital marketing does not possess any superpowers for bringing immediate success. If a brand runs campaigns rapidly in order to scale up the revenue, it is sure that its efficiency will drop for the next 10 - 15 days, and after that, only the progress will be noticed. The truth here is that once you have executed any smart planned strategy to succeed it takes expenditure and Patience.

Take the example of any high-spending eCommerce brand like Sleepy Owl, Mama Earth, Wow Skin, and others. The scale up level for all these brands reached 100x+ with dedicated ups and downs. 


To summarize

Fashion is believed to be the most replicative and easily accessible industry. It requires a lot of effort and an insightful mind to make it grow effectively and efficiently.  Authenticity, innovation, and “statistically planned strategies” will maneuver any fashion brand towards success just like our clients did.

Join Adyogi's list of successful eCommerce players today! Click here




Grow with Adyogi...

Our goal at AdYogi is to help our clients capitalize on delivering personalized ads with automated prospecting, retargeting and cross-selling using cutting-edge technology, to drive sales

Fill out the form next to you, we will get back you soon. 

Let's start growing your brand today!

Related Posts

10 festive marketing strategies to 10x festive sales

The eCommerce industry has experienced a significant transformation in recent years, with festive season proving to be a pivotal period for businesses to capitalize on the surging shopper intent. During these festive events, online sales have surged dramatically, reshaping the retail landscape. In fact, according to thehindubusinessline, in 2023, e-commerce platforms have reported a substantial 30% surge in order volumes when compared to the previous year 2022.

How to optimize your checkout process to boost sales

During the festive season, your e-commerce business can make a lot of sales and earn profits. However, one issue that also plagues at that time is increased returns to origins, abbreviated as RTOs.

10 marketing metrics for successful D2C advertising

The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business. What are D2C marketing metrics? D2C marketing metrics are those KPIs that help your ecommerce business make informed decisions for resource allocation and performance improvement. Some key use cases of these metrics include measuring return on investment, analyzing customer preferences, and benchmarking performance against competitors. Not all marketing metrics enable these use cases or make performance easier. Those metrics that don't have an substantial impact are called vanity metrics, such as page views, unqualified leads, or social media likes. identifying the most impactful metrics for your ecommerce business is the what you should concentrate on. In this blog, we will walk you through the key D2C marketing metrics for maximum eCommerce profitability in 2023. Organic traffic Visitors that arrive at your website as a result of unpaid search results are classified as organic traffic. Organic traffic is free and originates from a link on a search engine's results page instead of a paid advertisement. The advantage of this form of traffic is that it comes from non-paid sources. In order to increase this type of traffic you must keep your social-media post content engaging, Collect user-generated content and solicit testimonials from your customers, Create a faithful following on social media, and have a presence on different platforms such as Amazon, Nykaa, Myntra, etc. Calculating organic traffic does not require complex calculations as Google's analytics tools can give you the precise figures. The ideal range of this metric should be between 10-20% Cost per session The Per Session Value (PSV) is an indicator within the Ecommerce section of Google Analytics. It demonstrates the average revenue created in each session. The Cost per Session metric helps us to evaluate the efficiency of our promotional activities by contrasting our Total Ad Spend with the number of User Sessions created. A session is an accumulation of user behavior within a defined period and users may have numerous sessions in one day. You can reduce your cost per session and boost the Click-Through Rate (CTR) by utilizing high-definition, eye-catching product pictures. It is important to effectively convey the Unique Selling Points of the product to get more clicks. You can also run Performance Max Ads to get purposeful clicks at a lower cost. Additionally, you can run mid-funnel campaigns such as Discovery Ads on Google and View Content Ads on Meta. The ideal CPS of this metric should be between 5-10 INR Add to cart The add-to-cart rate is the proportion of visitors who put at least one item in their basket when they are browsing your eCommerce website. It is essential to keep track of this metric since it gives you a clear indication of various aspects. It can reveal if your choice of products is successful, if your website is user-friendly, and if your promotional campaigns are successful To boost the number of users who click Add to Cart, it is important to display the price and a call-to-action (CTA) button that says "Shop Now" to target customers who have both the intention and the means to purchase. Additionally, it is advisable to advertise items that come in various sizes and to provide a thorough and precise product description along with clear and high-quality images on the website. The ideal range of this metric should be between 10 -15%. Cart to purchase or Transaction Cart conversion rate refers to the proportion of customers who make a purchase after adding items to their shopping cart. It reflects how successful your checkout process is in terms of finalizing the sale. This rate is vital as it assists in gauging the effectiveness of the checkout process. Minimizing the number of people who abandon their online shopping carts on your website can help to amplify the number of completed purchases. Take a look at the checkout page to see if there are any extra charges for cash-on-delivery and if the shipping charges are made visible. Moreover, make sure that the cash-on-delivery option is available. The ideal range of this metric should be between 15 - 20% Average order value AOV is an essential ecommerce measurement that stores focus on. It provides them with valuable information about their customers, going beyond just the acquisition of them. Despite this, some merchants are overly concerned with acquiring customers, without paying enough attention to the critical importance of a good AOV. This D2C metric measures the mean sum of all orders that are placed with a retailer in a certain period. It has an immense influence on decisions like advertising costs, store design, and product costs you can try bundling items together to boost your average order value To boost your average order value, you can try bundling items together or utilize segmentation or filtering to encourage customers to purchase higher-priced products. The ideal range of this metric should be >1500 Repeat customers rate A repeat customer is someone who has made multiple purchases on your website. The time period between the purchases does not have to be within a certain timeline - for example, a customer who made a purchase a year ago and then bought something recently is still regarded as a repeat customer. This is a metric that is often used by online vendors and is generally expressed as a percentage. It is a beneficial indicator to assess the customer experience and determine the value a customer receives from shopping at your store. You can maximize the number of customers who come back to your business by launching dynamic ads targeted at those who have visited product pages and given up in the middle of their cart checkout. You can also reach out to people who have interacted with your brand before by using email marketing, SMS messages, and WhatsApp messages that add a personal touch. The ideal range of this metric should be >25% Return to Origin When an order is not able to be fulfilled or it is sent back by the customer, it is classified as a Return to Origin (RTO). In other words, RTO is when the order cannot be delivered and has to be sent back to the source. It is essential to have control over RTOs regardless of the volume or value of orders. Ecommerce organizations can help limit the effect of returns and exchanges by amending their product descriptions, creating an ideal return procedure, and making sure orders are accurate. They can also motivate purchasers to utilize payment methods other than cash on delivery to lessen the financial effect of returns and exchanges. They should introduce a verification process to confirm that the customer is accessible for delivery. Customer Acquisition cost Acquiring a consumer to purchase an item or service is known as the Customer Acquisition Cost (CAC). This cost is usually connected to the client's lifetime value which is a significant monetary element. With CAC, any company can decide how much it costs to get each consumer. The D2C sector also requires relying on the quality of your products, services, or brand to make them stay. Rather than spending money on one-off customers, extending the life of each customer allows your business to grow faster and more cost-effectively. Decrease your customer acquisition costs by concentrating on suitable demographics, targeting existing customers, enhancing client retention, experimenting with affiliate programs or influencer marketing, and marketing automation for monitoring the entire process. Cart abandonment rate The cart abandonment rate is the proportion of online shopping carts left by customers before finishing the payment process. To measure this statistic, one has to divide the number of completed purchases by the total number of created online carts. Data on cart abandonment can be used to analyze the performance of an e-commerce company, specifically regarding issues with the checkout process. You can decrease the rate of customers abandoning their carts by giving the option of guest checkout, incorporating tiny pictures of the items throughout the checkout procedure, adding progress markers on the checkout page, being open about all expenses, displaying the total savings at checkout, providing multiple payment options, and making shipping free. Return on Ad spends Return On Advertising Spend (ROAS) is an essential digital marketing metric for measuring the success of advertisement campaigns. It enables online businesses to determine which methods are profitable and how to enhance future ad campaigns. ROAS provides insights for budgets, tactics, and overall marketing maneuvers. Ecommerce corporations can best use ROAS to make wise choices on where to allocate their advertising funds and become more efficient. When combined with customer lifetime value, it provides a comprehensive view to make decisions on the advertising budget. It is possible to increase the return on ad spend (ROAS) by enhancing the mobile-friendliness of your website, using keyword targeting, incorporating geo-targeting, optimizing your landing pages, applying conversion rate optimization techniques, and offering seasonal promotions. Don't let the excess information overburden you with unwanted stress. Concentrate on important metrics to see fruitful results for your e-commerce business. Adyogi is a digital advertising platform customized for eCommerce brands. We can help track your key metrics and keep them in check in order to increase your revenue. We automate digital Ad creation to establish an automated prospecting, targeting, and retargeting approach that targets the client's merchandise and cross-promotes using cutting-edge technology, to boost sales. Get in touch to see how we can help you grow your business online.