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Best Ad Creative Strategies for eCommerce Brands

In the world of increasingly savvy shoppers, it is important for ecommerce brands to stand out from the crowd and make actual conversions from social media ads.

India’s ecommerce brand continues to grow 51% from the previous year with a sample order size of 70 million.

For an e-commerce brand to ride towards its wave of success, it should know the key levers of digital marketing. Amongst them are creative ads. These are the ones your target audience will be viewing. A good creative ad is the best way to make your audience curious and make them want to buy your products.

For eg: the leading apparel brands like AACHO’S creative wedding song of the year ad, SHOP MULMUL’s carousel ads, etc. creative ads play a huge role in capturing an audience and building trust amongst the audience about the product that the brand is selling.

In this blog, we'll walk through more such examples of Creative Ads (across different marketing platforms) that convert most with respective best practices. For easy understanding, we'll keep apparels industry as our point of discussion.

 

Here are the best ad types that can be used to optimize your  brand on Facebook and Google

Stay till the end to know about the best apps you can use as an ecommerce business to create different ad types.

TYPES OF FACEBOOK ADS

IMAGE ADS

This is the easiest and most effective way of advertising on Facebook. You can create an image ad with just a few clicks by boosting an existing post with the help of an image from your Facebook page

TIPS

  • Image ads can be simple but not boring
  • Use attractive and effective image ads

EXAMPLE

 

VIDEO ADS
Video ads are used for a single product. And they help in driving high audience engagement. Video ads should entertain and connect with the audience.

TIPS

  • Keep your video short
  • The price should be mentioned in the headline.
  • Avoid mixed product videos.

EXAMPLE

Helps you select the best-selling product for your brand and create a video. Single Product Videos give an uplift in click-through rate which helps in increasing the overall conversion rate.


CAROUSEL ADS
In carousel ads, you can up to 10 images or videos to showcase your product. The audience can swipe through the multiple images and or videos, each with its own headline and link description. Carousels are great for introducing a fresh range of products.

TIPS

  • Use influencer images to create a custom carousel ad.
  • Make multiple headlines, CTA’S, etc.
  • Link multiple landing pages.

EXAMPLE

Influencer Images in a custom carousel ad - These could be fancy images taken during photoshoots or graphics created by a designer.



STORIES AD
A stories ad is a sudden pop-up of a product in the stories section of Facebook. Story ads include videos, images, or even carousel ads. The story ad format is great for spreading the word about a brand.

 

TIPS

  • Use tools like motion to enhance the view.
  • Keep the pace of the ad quick.
  • Optimize your images and videos to be used on fullscreen.

EXAMPLE

TYPES OF GOOGLE ADS

SEARCH ADS
It helps in attracting people looking for your brand. Google Search ads are ad texts that you see on the search engine page. Search ads appear either at the top before the organic search results or at the bottom of the page. By focusing on keywords that a buyer can intend to search for, you can reach them by offering your products.

TIPS

  • No images are used here, so the ad text must be creative and attractive.
  • Creating branded search campaigns can help you reach your customer easily.
  • Use dynamic search ads as they use content from your online store to target customers.

EXAMPLE

Should You Use Google Ads For Clothing Business in 2020?


DISPLAY ADS
Display ads generate brand awareness based on images that allow you to target people who might be interested in your products. When you want to introduce your products to a potential customer then display ads are the way to go.

 

TIPS

  • Responsive display ads should automatically adjust in appearance, size, and format so they could fit all the available placements on the Google Display Network.
  • Don't mix new audiences with retargeting audiences.
  • Attract similar people to your high-value visitors.



SHOPPING ADS

These are ads ready for shoppers to buy. Google shopping ads are product-based ads. Shopping ads show an image of a product along with its product title, price, store name, and reviews. Essentially, they provide shoppers with important product information before they even visit an online store.

 

TIPS

  • Make sure your product titles and descriptions contain keywords that describe your products the best.
  • Make sure you have access to product info, pricing changes, and product availability at all times
  • The quality of the images used must be high and in a clear background.

 

EXAMPLE

Google Ads Shopping Campaign For Apparel Industry - AdNabu

GOOGLE DISCOVERY ADS

Discovery ads is a new type of Google ads that lets you reach up to 3 billion customers across Discover, YouTube Home, and Watch Next feeds. These ads allow you to tell your brand’s story visually and let you target people who are likely to be interested in your products or services. Use Discovery ads to increase your brand awareness.

TIPS

  • Product details should be keyword rich in order to capture the right audience.
  • Images or videos must be very attractive.

EXAMPLE

3 tips to turn ‘window-shoppers’ into customers with Discovery ads

Everyone knows how tough ideating creative ads can be, and with the added cost of hiring dedicated personnel, things can take a sharp turn at any time. So, as a bonus, here are our top recommended website/apps that you can use to incorporate our above-mentioned ad creative strategies.  


BEST APPS THAT CAN BE USED TO CREATE ADS.

FORMAT- STORY ADS
PURPOSE- create attractive stories by choosing different templates
APPS- unfold, Mojo, Buffer’s stories creator, StoryArt, Story

FORMAT- VIDEO, CAROUSEL
PURPOSE- To edit and create videos, logos and images
APPS- Canva, Clip, Instasize, Adobe spark, RIPL, Adobe photoshop mix, Platoverse, Quik

Automate the digital marketing efforts for your budding apparel business with Adyogi today! Access the top eCommerce features with the touch of a click. Start now, click here

 

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Our goal at AdYogi is to help our clients capitalize on delivering personalized ads with automated prospecting, retargeting and cross-selling using cutting-edge technology, to drive sales

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10 marketing metrics for successful D2C advertising

The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business.    What are D2C marketing metrics? D2C marketing metrics are those KPIs that help your ecommerce business make informed decisions for resource allocation and performance improvement. Some key use cases of these metrics include measuring return on investment, analyzing customer preferences, and benchmarking performance against competitors. Not all marketing metrics enable these use cases or make performance easier. Those metrics that don't have an substantial impact are called vanity metrics, such as page views, unqualified leads, or social media likes.  identifying the most impactful metrics for your ecommerce business is the what you should concentrate on. In this blog, we will walk you through the key D2C marketing metrics for maximum eCommerce profitability in 2023. 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The Cost per Session metric helps us to evaluate the efficiency of our promotional activities by contrasting our Total Ad Spend with the number of User Sessions created. A session is an accumulation of user behavior within a defined period and users may have numerous sessions in one day. You can reduce your cost per session and boost the Click-Through Rate (CTR) by utilizing high-definition, eye-catching product pictures. It is important to effectively convey the Unique Selling Points of the product to get more clicks. You can also run Performance Max Ads to get purposeful clicks at a lower cost. Additionally, you can run mid-funnel campaigns such as Discovery Ads on Google and View Content Ads on Meta.  The ideal CPS of this metric should be between 5-10 INR  Add to cart  The add-to-cart rate is the proportion of visitors who put at least one item in their basket when they are browsing your eCommerce website. 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