Adyogi automates your ad management operations to deliver performance and profitability

    Facebook & Google Ad management

    Amazon Ad management


    Learn more about Adyogi's thought leadership

      Growth Series BLOG

      Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

      All Posts

      How To Run An eCommerce Website Sale: Best Practices With Examples



      Why should you run a sale? 

      •  A sale is an attractive opportunity for an audience to make a purchase. It motivates the audience to make a purchase. 

      •  A consumer is more likely to make a purchase on a item with discount than on an item at MRP. 

      • The traction on the sale ads increases which leads to better traffic on the website which then helps in retargeting these audiences later. 

      What should be the frequency of an eCommerce sale? 

      • Monthly: You can run a “payday” sale that can either be run towards the end of the month or the start of another month or overlap of both. 

      • Weekly: A sale every week on a day or two that generally sees lower sessions on the website or lower sales have shown better results. 

      • Festive season sale: An occasion-specific sale such as freedom sale with discount on independence day, rakhi sale and Diwali sale etc. also helps in improving the conversions. 

      • End of season sale: For industries where seasons impact the sale performance, an end of season discount should be tried. For example, apparel. 

      What are the top eCommerce sale types?

      1. Flat % sale: When a flat discount is offered on top of the retail price of the product.W flat sale
      2. Upto % sale: When there are different discount offered on different products and categories. It can be clubbed together to be promoted with the highest discount offer. Rakhi sale
      3. Freebies: When a product is given for free along with a purchase of a certain amount. This may also be promoted as a Buy1Get1 offer or buy 2 pay for 1 offer. Offering the best-selling product as free with purchase helps. 

      Example of buy one get one scheme

      What are the campaign requirements for an eCommerce sale?

      A new campaign with a dedicated budget for promoting the sale should be created. This is to ensure:

      • That we’re able to monitor the performance of the sale separately. 

      • The spending of a set amount of money on the creatives used for the sale campaign. 

      • Targeting in such campaigns should be of audience motivated by discounts. 

      Once the sale is over, the campaign can be paused without affecting the learning of other campaigns. The same may be restarted in case of a recurring sale. 

      Examples for sale ad creatives

      Running a few ads with the discount communication in the Ad text helps in grabbing the attention and has shown to have yielded better results. It’s recommended to have a new set of creatives for promoting a sale.  For example: for health care, single images, videos, and animated gifs tend to perform well. The image of the ad may be a lifestyle shoot image. Make sure sale and strikethrough overlays are used on your ads to communicate the sale clearly. 


      ad creativeAn example of creativesHow can you run eCommerce sale ads on Google?

      • Ensure that the Google offer is updated on the google ad copies. 

      • You may also use one site link extension for promoting the offer and landing on the sale page. 

      • Use the promotions extension to highlight the offer. 

      • You may update the performance max image with the offer. 



      Highlight your offer
      example of sales ad on google

      Choosing the right discount offer can be tricky, but it doesn’t have to be. There are countless types of discount, and most of them are fairly straightforward. You can choose a percentage of your products,  you can select a fixed amount or you can also opt for a mix of both. Discount can be offered at any point in your sales funnel, but they’re most commonly used to convert site visitors into customers.

      With Adyogi's, digital advertising creative platform you can run sales on your e-commerce website and generate more revenue. We automate digital Ad creation to establish an automated prospecting, targeting, and retargeting approach that targets the client's merchandise and cross-promotes using cutting-edge technology, to boost sales. We've been able to increase client revenue by upscaling it 7x - 8x through Adyogi's performance-based solution. Get in touch to see how we can help you grow your business online.


      Request a quote totally free.

      About Us Nemo nibh, condimentum autem ligula ultricies, velit, sociosqu eos voluptatibus modi, porttitor natoque proin proident! Facilisis dapibus convallis

      Fill out the form below, we will get back you soon.


      Related Posts

      Boosting clicks and conversions with a Digital Marketing Agency

      With daily updates rolled out by Meta, Google, etc in digital marketing, it can be challenging for e-commerce businesses to keep up with the latest strategies and techniques.

      How to Choose the Best Digital Marketing Agency for Your Business?

      Whether you are an established offline e-commerce business looking to expand online or a D2C brand planning to take your revenue numbers to the next level. A digital marketing agency plays a key role as your business partner. Finding the right match is crucial because the choice you make can take your business to new heights or lead you down a costly detour.

      What is a Digital Marketing Agency? (And how can a digital marketing agency bring you sales?)

      In today's digital era, businesses increasingly use digital channels to reach their target audience and drive sales. Traditional marketing methods are no longer sufficient in a world where consumers spend significant time online. As they say, as a business you should be where your customers are.