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How to optimize your checkout process to boost sales

During the festive season, your e-commerce business can make a lot of sales and earn profits. However, one issue that also plagues at that time is increased returns to origins, abbreviated as RTOs.

Did you know at least 30% of all products ordered online are returned as compared to 8.89% in physical stores.

The reduction of RTOs has a significant impact on the long-term profitability and sustainability of your company. There are three levels at which RTOs can be managed:

1. Website Level

2. Marketing Level

3. Operations and Logistics Level

In this blog, we'll focus on how to address RTOs at the website level by creating an efficient checkout process.

Checkout optimization can increase conversions by 35.62 percent.

Check-out procedures can make or break online sales. Most people go through the whole purchasing process only to give up at the final moment. There are many possible causes, including-
The process was too laborious to fill out the necessary information on the products, delivery, and logistics, after-sales services, and so on. You can improve your conversion rate by optimizing your check-out procedure.

5 Steps Check-out process optimization

  1. Offer Guest check-out option

    The important thing about guest registration is that it allows you to collect data and target audiences. However, it cannot cost you customers because of the extra work involved. Furthermore, it is seen as the process being a hassle for customers. You may lose out on potential customers.

    Offering guest check-out can help tackle this issue. 

    Offer guest checkout

  2.  

    Assistance with respect to the check-out process

    -You must provide assistance with the check-out process to ensure that it is as simple and straightforward as possible.

    -You may use images, visuals, and video tutorials to guide your customers through the process.

    -You must make sure that all the options, discounts, and offers are clearly displayed.

    -In addition to this, you should provide a list of frequently asked questions.


    Optmized check out page
  3. Multiple Payment Options
    Offering various payment options to your customers makes the process much easier. Some highly used payment options are
    - Cash on Delivery
    - Debit/credit cards
    - Internet banking
    - Digital payments option

    Alternative payment options also speed up the entire process as customers can have saved details with respect to their preferred payments option.



    Multiple payment options
  4. Provide assistance while filling out the address

    Address Filling can be a tedious and monotonous process.

    - Using auto-fills or drop-down lists can make the process much simpler.

    - You should also provide the option for the device's current location for form filling.

  5. Make your check-out process user friendly


    -To keep your customers happy, you should give them indicators and progress bars to show how much work has been accomplished with regards to the process.

    -They will also benefit from a check-out map beforehand.

    -Mobile friendly checkout design is vital since a large portion of online shoppers use their mobile devices to make purchases.

    -24/7 responsive customer care bot services are also a must.

    Optimized checkout page-1

To Conclude...

To ensure customer satisfaction and reduce RTOs, checkout process optimization is critical. The steps listed above can help you reduce the number of cart abandoners and increase profits this holiday season. By employing the five steps listed above, you can reduce the number of abandoners and increase profits.

To ensure long-term success, digital marketing and automation should be invested in.

If you are looking to expand and grow your e-commerce venture, AdYogi can assist you through our top-level automation tools and services.

Get in touch today. 

 

 

Request a quote totally free.

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How to optimize your checkout process to boost sales

During the festive season, your e-commerce business can make a lot of sales and earn profits. However, one issue that also plagues at that time is increased returns to origins, abbreviated as RTOs.

10 marketing metrics for successful D2C advertising

The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business.    What are D2C marketing metrics? D2C marketing metrics are those KPIs that help your ecommerce business make informed decisions for resource allocation and performance improvement. Some key use cases of these metrics include measuring return on investment, analyzing customer preferences, and benchmarking performance against competitors. Not all marketing metrics enable these use cases or make performance easier. Those metrics that don't have an substantial impact are called vanity metrics, such as page views, unqualified leads, or social media likes.  identifying the most impactful metrics for your ecommerce business is the what you should concentrate on. In this blog, we will walk you through the key D2C marketing metrics for maximum eCommerce profitability in 2023. Organic traffic  Visitors that arrive at your website as a result of unpaid search results are classified as organic traffic. Organic traffic is free and originates from a link on a search engine's results page instead of a paid advertisement. The advantage of this form of traffic is that it comes from non-paid sources. In order to increase this type of traffic you must keep your social-media post content engaging, Collect user-generated content and solicit testimonials from your customers, Create a faithful following on social media, and have a presence on different platforms such as Amazon, Nykaa, Myntra, etc. Calculating organic traffic does not require complex calculations as Google's analytics tools can give you the precise figures. The ideal range of this metric should be between 10-20% Cost per session The Per Session Value (PSV) is an indicator within the Ecommerce section of Google Analytics. It demonstrates the average revenue created in each session. The Cost per Session metric helps us to evaluate the efficiency of our promotional activities by contrasting our Total Ad Spend with the number of User Sessions created. A session is an accumulation of user behavior within a defined period and users may have numerous sessions in one day. You can reduce your cost per session and boost the Click-Through Rate (CTR) by utilizing high-definition, eye-catching product pictures. It is important to effectively convey the Unique Selling Points of the product to get more clicks. You can also run Performance Max Ads to get purposeful clicks at a lower cost. Additionally, you can run mid-funnel campaigns such as Discovery Ads on Google and View Content Ads on Meta.  The ideal CPS of this metric should be between 5-10 INR  Add to cart  The add-to-cart rate is the proportion of visitors who put at least one item in their basket when they are browsing your eCommerce website. It is essential to keep track of this metric since it gives you a clear indication of various aspects. It can reveal if your choice of products is successful, if your website is user-friendly, and if your promotional campaigns are successful To boost the number of users who click Add to Cart, it is important to display the price and a call-to-action (CTA) button that says "Shop Now" to target customers who have both the intention and the means to purchase. Additionally, it is advisable to advertise items that come in various sizes and to provide a thorough and precise product description along with clear and high-quality images on the website. The ideal range of this metric should be between 10 -15%. Cart to purchase or Transaction Cart conversion rate refers to the proportion of customers who make a purchase after adding items to their shopping cart. It reflects how successful your checkout process is in terms of finalizing the sale. This rate is vital as it assists in gauging the effectiveness of the checkout process. Minimizing the number of people who abandon their online shopping carts on your website can help to amplify the number of completed purchases. Take a look at the checkout page to see if there are any extra charges for cash-on-delivery and if the shipping charges are made visible. Moreover, make sure that the cash-on-delivery option is available. The ideal range of this metric should be between 15 - 20% Average order value AOV is an essential ecommerce measurement that stores focus on. It provides them with valuable information about their customers, going beyond just the acquisition of them. Despite this, some merchants are overly concerned with acquiring customers, without paying enough attention to the critical importance of a good AOV. This D2C metric measures the mean sum of all orders that are placed with a retailer in a certain period. It has an immense influence on decisions like advertising costs, store design, and product costs you can try bundling items together to boost your average order value To boost your average order value, you can try bundling items together or utilize segmentation or filtering to encourage customers to purchase higher-priced products. The ideal range of this metric should be >1500 Repeat customers rate A repeat customer is someone who has made multiple purchases on your website. The time period between the purchases does not have to be within a certain timeline - for example, a customer who made a purchase a year ago and then bought something recently is still regarded as a repeat customer. This is a metric that is often used by online vendors and is generally expressed as a percentage. It is a beneficial indicator to assess the customer experience and determine the value a customer receives from shopping at your store. You can maximize the number of customers who come back to your business by launching dynamic ads targeted at those who have visited product pages and given up in the middle of their cart checkout. You can also reach out to people who have interacted with your brand before by using email marketing, SMS messages, and WhatsApp messages that add a personal touch. The ideal range of this metric should be >25% Return to Origin When an order is not able to be fulfilled or it is sent back by the customer, it is classified as a Return to Origin (RTO). In other words, RTO is when the order cannot be delivered and has to be sent back to the source. It is essential to have control over RTOs regardless of the volume or value of orders. Ecommerce organizations can help limit the effect of returns and exchanges by amending their product descriptions, creating an ideal return procedure, and making sure orders are accurate. 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How to leverage micro events to boost your ecommerce revenue:

As an ecommerce brand, you may think that the period from October to December is the only time when you can skyrocket your revenue. After all, the biggest festivals of the year - Diwali, Dussehra, Rakshabandhan, Christmas, and New Year's fall around this time, alluding it to be the most profitable for ecommerce brands.