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Tips to automate your paid ads with Adyogi.

Today’s world is all about automation and nothing much depends on manual work. The same is with marketing. In order to increase sales and productivity, new-age brands can be seen deploying software that use predefined rules to perform routine tasks "automatically". The features available in top marketing automation softwares like Adyogi can make day to day tactical work much easier. And this evolving technology helps you track leads and increase conversions while you focus on business boosting strategies.

Automated marketing can boost up sales by 14.5% and has become an integral part of digital marketing strategies. It can improve productivity, save time, and personalize customer experience at reduced costs by eliminating the need for various resources.



Here are the top features available at the AdYogi platform


Auto-rotate Ad text

Updating ads frequently is crucial for maintaining a healthy CTR%. It ensures that ad fatigue does not set in. A vital part of updating the ads is updating the ad text. This is where the auto-ad text rotation feature comes in. This feature allows us to add multiple ad text options while creating an ad. The system then keeps automatically shuffling between the given options.


Updates the ad text every Monday. Helps in maintaining the engagement level and CTR% of the ads.
Helps in maintaining the engagement level and CTR% of the ads.
Helps in bringing down the frequent manual updates required to be made to an ad.


Custom ads- overlays

When you are struggling to compete with similar-looking posts consider using Overlays as this breaks the uniformity and makes it easier to catch users’ attention in the news feed since it refreshes the creative. It is a good way to avoid ad fatigue for the target audience. This feature on the AdYogi platform enables you to place different banners on your adverts allowing you to break the uniformity and grab user attention. Overlays for the festive season can increase CTR% by 20%.


  • Customize your ads using different overlays like Brand, Price, Frame, Image overlays
  • Give a fresh look to your creatives
  • Increases brand recall

Custom ads - automatic update

With frequent changes in the price of products and products being out of stock, it becomes difficult to manage the list manually. The automatic update feature excludes all the Out Of Stock products, and also reflects price changes at regular intervals. This way you can make sure that users are seeing only Instock products in the adverts with updated regular/ discounted prices if any.


Features -

  • Out-of-stock products are automatically excluded.
  • All price changes reflect automatically
  • Make sure users see the most up-to-date information.

Smart ads - exclude low value products

A brand always wants a customer to buy a product with high value but also has products with low price available on their websites. This feature on the platform enables you to exclude low-value products from catalog linked ads and increase overall AOV for the brand by upto 30%.

Features -

  • Only show higher-value products to the prospective customers
  • Use Smart Logics to exclude products based on selling price

Campaign recommendation

“Which campaigns will work the best for me”, “how do I optimize my budget” these are the most crucial decisions a brand has to make. But the campaign analysis tab helps to decide on how to optimize budgets between different campaigns that will enable you to plan ad strategies and drive conversions.

Features -

  • Deeper insights to improve campaign performance
  • Insights on whether to reduce budgets/ pause campaigns for low performing campaigns
  • Arrows in the comparison view help to analyze the week-on-week performance.

Trend view

Metrics play a very important part in the success of a brand. So it is very essential to keep a check on the various metrics of an online store. Trend view keeps a record of all these metrics as it Includes important metrics like CTR, landing page, views vs link clicks, purchases, revenue etc. Each metric presented as a day-on-day graph.

Features -

  • Unified view to compare data with important metrics like CTR, landing page views vs link clicks, purchases, revenue, etc.
  • Each metric presented as a day-on-day graph
  • Arrows in the comparison view help to analyze the week-on-week performance.

Creative editor

This feature allows you to make your creatives more engaging on our platform itself. The creative editor enables you to create single product videos and also upload your custom-made videos to the video library providing you with easy access. Additionally, you can upload custom-made overlays and create templates for your image creatives using this feature.

Features -

  • Helps in increasing user engagement
  • Create custom made videos
  • Take advantage of different templates and custom made Overlays

Facebook budget optimization

The automatic Budget optimization feature will eliminate the manual work of increasing and decreasing the budget automatically based on the campaign performance. It can help us in spending the budgets on the right campaign.


  • Allows us to automatically update smart shopping campaign budgets at the chosen frequency depending upon the ROAS and the configuration set.
  • If rules are set right will improve the overall ROAS in the longer run.

Default description

Product Descriptions highlight the features of your product along with technical specifications which are mentioned on the product page of your website. It gives shoppers a short description as to how the product can benefit them. When a Smart Shopping Ad appears for a search it is often a direct result of the information contained within the description field of the product feed. For this reason, description optimization should be of top priority if the focus is to maximize the Google Smart Shopping campaign's performance.


  • Incorporating product descriptions to the feed also improves the Clickthrough rate and shopping ad visibility.
  • Product descriptions play an important role in a Smart Shopping campaign's success.

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Our goal at AdYogi is to help our clients capitalize on delivering personalized ads with automated prospecting, retargeting and cross-selling using cutting-edge technology, to drive sales

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The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business. What are D2C marketing metrics? D2C marketing metrics are those KPIs that help your ecommerce business make informed decisions for resource allocation and performance improvement. Some key use cases of these metrics include measuring return on investment, analyzing customer preferences, and benchmarking performance against competitors. Not all marketing metrics enable these use cases or make performance easier. Those metrics that don't have an substantial impact are called vanity metrics, such as page views, unqualified leads, or social media likes. identifying the most impactful metrics for your ecommerce business is the what you should concentrate on. In this blog, we will walk you through the key D2C marketing metrics for maximum eCommerce profitability in 2023. Organic traffic Visitors that arrive at your website as a result of unpaid search results are classified as organic traffic. Organic traffic is free and originates from a link on a search engine's results page instead of a paid advertisement. The advantage of this form of traffic is that it comes from non-paid sources. In order to increase this type of traffic you must keep your social-media post content engaging, Collect user-generated content and solicit testimonials from your customers, Create a faithful following on social media, and have a presence on different platforms such as Amazon, Nykaa, Myntra, etc. Calculating organic traffic does not require complex calculations as Google's analytics tools can give you the precise figures. The ideal range of this metric should be between 10-20% Cost per session The Per Session Value (PSV) is an indicator within the Ecommerce section of Google Analytics. It demonstrates the average revenue created in each session. The Cost per Session metric helps us to evaluate the efficiency of our promotional activities by contrasting our Total Ad Spend with the number of User Sessions created. A session is an accumulation of user behavior within a defined period and users may have numerous sessions in one day. You can reduce your cost per session and boost the Click-Through Rate (CTR) by utilizing high-definition, eye-catching product pictures. It is important to effectively convey the Unique Selling Points of the product to get more clicks. You can also run Performance Max Ads to get purposeful clicks at a lower cost. Additionally, you can run mid-funnel campaigns such as Discovery Ads on Google and View Content Ads on Meta. The ideal CPS of this metric should be between 5-10 INR Add to cart The add-to-cart rate is the proportion of visitors who put at least one item in their basket when they are browsing your eCommerce website. It is essential to keep track of this metric since it gives you a clear indication of various aspects. It can reveal if your choice of products is successful, if your website is user-friendly, and if your promotional campaigns are successful To boost the number of users who click Add to Cart, it is important to display the price and a call-to-action (CTA) button that says "Shop Now" to target customers who have both the intention and the means to purchase. Additionally, it is advisable to advertise items that come in various sizes and to provide a thorough and precise product description along with clear and high-quality images on the website. The ideal range of this metric should be between 10 -15%. Cart to purchase or Transaction Cart conversion rate refers to the proportion of customers who make a purchase after adding items to their shopping cart. It reflects how successful your checkout process is in terms of finalizing the sale. This rate is vital as it assists in gauging the effectiveness of the checkout process. Minimizing the number of people who abandon their online shopping carts on your website can help to amplify the number of completed purchases. Take a look at the checkout page to see if there are any extra charges for cash-on-delivery and if the shipping charges are made visible. Moreover, make sure that the cash-on-delivery option is available. The ideal range of this metric should be between 15 - 20% Average order value AOV is an essential ecommerce measurement that stores focus on. It provides them with valuable information about their customers, going beyond just the acquisition of them. Despite this, some merchants are overly concerned with acquiring customers, without paying enough attention to the critical importance of a good AOV. This D2C metric measures the mean sum of all orders that are placed with a retailer in a certain period. 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You can maximize the number of customers who come back to your business by launching dynamic ads targeted at those who have visited product pages and given up in the middle of their cart checkout. You can also reach out to people who have interacted with your brand before by using email marketing, SMS messages, and WhatsApp messages that add a personal touch. The ideal range of this metric should be >25% Return to Origin When an order is not able to be fulfilled or it is sent back by the customer, it is classified as a Return to Origin (RTO). In other words, RTO is when the order cannot be delivered and has to be sent back to the source. It is essential to have control over RTOs regardless of the volume or value of orders. Ecommerce organizations can help limit the effect of returns and exchanges by amending their product descriptions, creating an ideal return procedure, and making sure orders are accurate. 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