Unlike India, US is a fully prepaid market. Customers prefer making online payments through trusted payment partners like Credit card, Paypal, Gpay, Applepay etc.
We have usually seen that US customers are more inclined towards product quality and brand loyalty. Once the customer is satisfied, its easy to retain them in a longer run
Brands can expect an higher AOV considering that products sold in the global makets will be expensive compared to the local market because of the higher shipping & marketing costs.
Adyogi is India's leading E-commerce agency helps Domestic brands establish strong foothold in the International markets.
Adyogi has successfully scaled over 100 plus brands across multiple countries like US, Canada, UK, Australia, UAE, Saudi & Singapore.
Brands prefer Adyogi for the unmatched expertise, Robust platform, Pre-defined International audience, better reporting & automations.
1. Ensure that you have a currency converter enabled
2. Policies like shipping, return and refund etc to be updated according to target market
3. Ensure trusted payment partners are added
Considering the higher CPM in markets like US, Canada, UK. Its recommended to start with minimum 3000$ monthly ad spends.
Usually we have seen brands scale faster in the international markets. First few months ROAS will be on the lower side, however efficiency in longer run will be more stable