Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

How to win the eCommerce Diwali gifting game


What is festive-specific marketing?

A festive marketing strategy is a targeted marketing effort centered on festivals. India has a multitude of festivals, and these occasions have produced some of the most effective promotion campaigns in the country. Most companies employ festive marketing campaigns, because of their effectiveness and Festival significance in our country. Indians usually buy things during festivals such as Diwali, Dussehra, Eid, and Christmas. Research Methodology of Inmobi’s Decoding the Connected Indian Festive Shopper in 2021 report states, an Indian shopper is set out to spend an average of INR 21,230 on festive shopping this year which is a whopping 42% increase from last year.

Importance of festive marketing for eCommerce

Occasions are a fantastic time to share moments of pleasure and shop, which is why brands use festive advertisements to advertise their seasonal line of products.

  • During the holiday season, consumers are purchasing more products and services than usual as a result of an increase in demand.
  • Marketers can reach consumers who haven't tried or heard of your merchandise or services if demand is high. 
  • This rush in demand provides an opportunity for marketers to reach consumers who may be interested in your products or services for the first time. 
  • Consumers are driven by a feeling of urgency that is not generally present during the rest of the year. As a result, consumers are more likely to buy. 

Although festive and occasion-based advertising has been a routine element of brands' seasonal advertising lately, it is only recently that brands have built communication around insights relevant for the season or time. 

Top eCommerce festive marketing strategies to follow for maximum returns 


1. Influence buyers with influencer marketing

Instagram is the birthplace of influencer marketing. In recent years, influencer marketing has really been on the rise. What was a $1.7 billion industry in 2016 has since grown to become a $9.7 billion industry in 2020. In just 2021, it grew to $13.8 billion and is projected to expand to $15 billion in 2022. It has become an important marketing tool because millennials and GenZs spend a lot of their free time scrolling through social media. Influencer marketing is a core offering that delivers genuine, creative and current content. Brand connect with influencers and allow them to use their creativity to promote their products in the most organic manner. The content created by influencers attracts the targeted audience and does the needful. 

One good example of influencer marketing is that of a top woman's apparel players in India - Aurelia, part of the TCNS group. They have seen an almost 2x jump in their CTRs for campaigns associated with influencers like Alia Bhatt. 

aurelia alia bhatt influencer camapign

2. Build a buzz with festive-related hashtags

An effective way to increase your presence on social media is by including hashtags in your posts. Whether you want to get the word out or create a sensation, the right hashtags keep you popular. When you're creating your social marketing strategy, don't forget to include custom hashtags along with the current popular hashtags. 


Posts with 11+ hashtags have the highest interactions with 79.5%.

Using the right hashtag, marketing campaigns can be a terrific brand awareness tool. You can spread the word about your product or service using user-generated content by selecting the right hashtag and encouraging people to use it. 

Festive hashtags can promote your festive product or service and encouraging customers to post about it may generate social media attention, inspire engagement, or draw traffic. An ecommerce company can instruct its influencer to use the same hashtag to advertise their product. 

Brands like Borosil, and Aurelia created their own hashtags for the festive season to generate more brand attention.

borosil hashtag campaign

aurelia hastag campaign

3. Create irresistible ads - make them want to watch

Tell engaging stories to delight your customers and stop their thumbs during this season's busiest shopping period. Even if you're offering the latest technology must-haves or the newest beauty products, make sure your brand isn't lost in all the holiday noise.

  • Use carousel ads to tell them about your product and grab people's attention and share emotionally relevant messages with the audience. 
  • To raise attention, Incorporate video into your awareness campaigns to move hearts and capture wide-ranging creative messaging. 
  • Make sure your ads are suitable for mobile usage. 
  • The best impression and product performance can be achieved by using Festive overlays. 
  • Using high-quality visuals using bright, high-contrast colors are more likely to show relevant search queries and capture the attention of customers on high-resolution devices. 

For example, Clothing brands ONLY used this vibrant festive reel to grab the attention on their festive products

Only - festive reels


4. Get creative with discounts and offers 

Promotional sales play a vital role during the festive season. To encourage more sales during the holiday season, offer a discount and  the reason is that Indian consumers are so accustomed to discounts that they often ignore the arithmetic behind them. This is the case because the customer usually wants to buy more in order to benefit from the discount. Offers like 'buy two and get one free,' 'buy one and get 50% off on the second item,' and 'shop for Rs 3999 and get Rs 500 off' bargains are hard to resist. If sellers offered a discount on every product, the consumer would only purchase one and be content. Combos, on the other hand, encourage the consumer to buy more in order to receive the discount. 

Aurelia created a festive sale offering 60% off on its festive collection.

aurelia festive discount

One of our brands, Indus valley, launched the Diwali Mega sale offering 70% on its products

the indus valley festive discount

only festive discount


5. Personalization and customization goes a long way  

We all love receiving gifts during the festive season. The right gift just uplifts the whole vibe of the festivities. Ecommerce brands should personalize all their products available according to the festival. And present it in such a way that the consumer buys their products without any hesitation. A brand should identify which products that are most appropriate for the season and package it together as a combo.

For example, The Indus valley curated a festive special cookware combo

the indus valley combo


6. Email marketing never gets old

There are many advantages to using email to advertise holiday deals, and they have only grown stronger as a result of the pandemic. Because of the trends in consumer behavior that were accelerated by the pandemic, email is the optimal approach to advertise such sales. While all marketing channels have advantages, one particularly suitable for instant purchases is email.

One reason why email is ideal for instant purchases is that retailers can include 'Buy Now' CTA buttons that allow readers to go directly to their cart. Another advantage of using email to advertise is the ability to personalize. Unlike social media or advertising, it includes ample chances for personalization.


Festive-special best practices for eCommerce:


1. Contests and prizes to engage 

Ecommerce brands can both acquire new clients and engage with existing ones through contests and giveaways, which increase brand awareness and business growth when utilized properly. Beyond the excitement around the festival itself, contests and giveaways are beneficial for acquiring consumer data such as email addresses and demographic information. They are also appealing to businesses because of their flexibility. You can invest as much or as little as you like on the prize itself and your promotion efforts. If they're executed properly, they can produce significant results. 

2. Social media hygiene checklist

Marketing the right way on social media can bring greater results than expected. Social media is an inseparable part of a successful customer engagement strategy for eCommerce businesses. With an intelligent social media approach and the use of the right resources, you can effectively present your small business to social followers and increase your client base.

Here’s what you can do,

  • Have a strong pulse on your target audience.
  • Engage on social media platforms that are appropriate for your business.
  • Maintain your social media brand identity
  • Create engaging social media content.
  • Be responsive to your audience queries on social media as that builds customer loyalty.

Final words

There’s no better time than now to capture the attention of new and existing shoppers, as we celebrate the season. Brands can help people find the shopping inspiration and purchases they need to celebrate the season and make it memorable by tapping into consumer trends and responding to consumer buying behavior. 

With Adyogi's, digital advertising creative platform you can implement these festive strategies with ease and generate more revenue. We automate digital Ad creation to establish an automated prospecting, targeting, and retargeting approach that targets the client's merchandise and cross-promotes using cutting-edge technology, to boost sales. We've been able to increase client revenue by upscaling it 7x - 8x through Adyogi's performance-based solution.

Get in touch to see how we can help you grow your business online.

Shrutty Sharma
Shrutty Sharma
Shrutty has over 3 years of experience in inbound and content marketing. She started the Marketing Blog for Adyogi and is known for her work towards Adyogi's online presence. You can find her features in YourStory, Times of India, Financial express, and other prestigious publications. She likes to call herself an Art & creativity worshipper. Send a Hi to her on Linkedin!

Request a quote totally free.

About Us Nemo nibh, condimentum autem ligula ultricies, velit, sociosqu eos voluptatibus modi, porttitor natoque proin proident! Facilisis dapibus convallis

Fill out the form below, we will get back you soon.


Related Posts

How to optimize your checkout process to boost sales

During the festive season, your e-commerce business can make a lot of sales and earn profits. However, one issue that also plagues at that time is increased returns to origins, abbreviated as RTOs.

10 marketing metrics for successful D2C advertising

The marketing success of an ecommerce brand heavily relies on decisions driven by data. The capacity to collect and evaluate the key performance-driving marketing metrics decides the profitability of your business.    What are D2C marketing metrics? D2C marketing metrics are those KPIs that help your ecommerce business make informed decisions for resource allocation and performance improvement. Some key use cases of these metrics include measuring return on investment, analyzing customer preferences, and benchmarking performance against competitors. Not all marketing metrics enable these use cases or make performance easier. Those metrics that don't have an substantial impact are called vanity metrics, such as page views, unqualified leads, or social media likes.  identifying the most impactful metrics for your ecommerce business is the what you should concentrate on. In this blog, we will walk you through the key D2C marketing metrics for maximum eCommerce profitability in 2023. Organic traffic  Visitors that arrive at your website as a result of unpaid search results are classified as organic traffic. Organic traffic is free and originates from a link on a search engine's results page instead of a paid advertisement. The advantage of this form of traffic is that it comes from non-paid sources. In order to increase this type of traffic you must keep your social-media post content engaging, Collect user-generated content and solicit testimonials from your customers, Create a faithful following on social media, and have a presence on different platforms such as Amazon, Nykaa, Myntra, etc. Calculating organic traffic does not require complex calculations as Google's analytics tools can give you the precise figures. The ideal range of this metric should be between 10-20% Cost per session The Per Session Value (PSV) is an indicator within the Ecommerce section of Google Analytics. It demonstrates the average revenue created in each session. The Cost per Session metric helps us to evaluate the efficiency of our promotional activities by contrasting our Total Ad Spend with the number of User Sessions created. A session is an accumulation of user behavior within a defined period and users may have numerous sessions in one day. You can reduce your cost per session and boost the Click-Through Rate (CTR) by utilizing high-definition, eye-catching product pictures. It is important to effectively convey the Unique Selling Points of the product to get more clicks. You can also run Performance Max Ads to get purposeful clicks at a lower cost. Additionally, you can run mid-funnel campaigns such as Discovery Ads on Google and View Content Ads on Meta.  The ideal CPS of this metric should be between 5-10 INR  Add to cart  The add-to-cart rate is the proportion of visitors who put at least one item in their basket when they are browsing your eCommerce website. It is essential to keep track of this metric since it gives you a clear indication of various aspects. It can reveal if your choice of products is successful, if your website is user-friendly, and if your promotional campaigns are successful To boost the number of users who click Add to Cart, it is important to display the price and a call-to-action (CTA) button that says "Shop Now" to target customers who have both the intention and the means to purchase. Additionally, it is advisable to advertise items that come in various sizes and to provide a thorough and precise product description along with clear and high-quality images on the website. The ideal range of this metric should be between 10 -15%. Cart to purchase or Transaction Cart conversion rate refers to the proportion of customers who make a purchase after adding items to their shopping cart. It reflects how successful your checkout process is in terms of finalizing the sale. This rate is vital as it assists in gauging the effectiveness of the checkout process. Minimizing the number of people who abandon their online shopping carts on your website can help to amplify the number of completed purchases. Take a look at the checkout page to see if there are any extra charges for cash-on-delivery and if the shipping charges are made visible. Moreover, make sure that the cash-on-delivery option is available. The ideal range of this metric should be between 15 - 20% Average order value AOV is an essential ecommerce measurement that stores focus on. It provides them with valuable information about their customers, going beyond just the acquisition of them. Despite this, some merchants are overly concerned with acquiring customers, without paying enough attention to the critical importance of a good AOV. This D2C metric measures the mean sum of all orders that are placed with a retailer in a certain period. It has an immense influence on decisions like advertising costs, store design, and product costs you can try bundling items together to boost your average order value To boost your average order value, you can try bundling items together or utilize segmentation or filtering to encourage customers to purchase higher-priced products. The ideal range of this metric should be >1500 Repeat customers rate A repeat customer is someone who has made multiple purchases on your website. The time period between the purchases does not have to be within a certain timeline - for example, a customer who made a purchase a year ago and then bought something recently is still regarded as a repeat customer. This is a metric that is often used by online vendors and is generally expressed as a percentage. It is a beneficial indicator to assess the customer experience and determine the value a customer receives from shopping at your store. You can maximize the number of customers who come back to your business by launching dynamic ads targeted at those who have visited product pages and given up in the middle of their cart checkout. You can also reach out to people who have interacted with your brand before by using email marketing, SMS messages, and WhatsApp messages that add a personal touch. The ideal range of this metric should be >25% Return to Origin When an order is not able to be fulfilled or it is sent back by the customer, it is classified as a Return to Origin (RTO). In other words, RTO is when the order cannot be delivered and has to be sent back to the source. It is essential to have control over RTOs regardless of the volume or value of orders. Ecommerce organizations can help limit the effect of returns and exchanges by amending their product descriptions, creating an ideal return procedure, and making sure orders are accurate. They can also motivate purchasers to utilize payment methods other than cash on delivery to lessen the financial effect of returns and exchanges. They should introduce a verification process to confirm that the customer is accessible for delivery. Customer Acquisition cost Acquiring a consumer to purchase an item or service is known as the Customer Acquisition Cost (CAC). This cost is usually connected to the client's lifetime value which is a significant monetary element. With CAC, any company can decide how much it costs to get each consumer. The D2C sector also requires relying on the quality of your products, services, or brand to make them stay. Rather than spending money on one-off customers, extending the life of each customer allows your business to grow faster and more cost-effectively. Decrease your customer acquisition costs by concentrating on suitable demographics, targeting existing customers, enhancing client retention, experimenting with affiliate programs or influencer marketing, and marketing automation for monitoring the entire process. Cart abandonment rate The cart abandonment rate is the proportion of online shopping carts left by customers before finishing the payment process. To measure this statistic, one has to divide the number of completed purchases by the total number of created online carts. Data on cart abandonment can be used to analyze the performance of an e-commerce company, specifically regarding issues with the checkout process.  You can decrease the rate of customers abandoning their carts by giving the option of guest checkout, incorporating tiny pictures of the items throughout the checkout procedure, adding progress markers on the checkout page, being open about all expenses, displaying the total savings at checkout, providing multiple payment options, and making shipping free. Return on Ad spends Return On Advertising Spend (ROAS) is an essential digital marketing metric for measuring the success of advertisement campaigns. It enables online businesses to determine which methods are profitable and how to enhance future ad campaigns. ROAS provides insights for budgets, tactics, and overall marketing maneuvers. Ecommerce corporations can best use ROAS to make wise choices on where to allocate their advertising funds and become more efficient. When combined with customer lifetime value, it provides a comprehensive view to make decisions on the advertising budget. It is possible to increase the return on ad spend (ROAS) by enhancing the mobile-friendliness of your website, using keyword targeting, incorporating geo-targeting, optimizing your landing pages, applying conversion rate optimization techniques, and offering seasonal promotions. Don't let the excess information overburden you with unwanted stress. Concentrate on important metrics to see fruitful results for your e-commerce business. Adyogi is a digital advertising platform customized for eCommerce brands. We can help track your key metrics and keep them in check in order to increase your revenue.  We automate digital Ad creation to establish an automated prospecting, targeting, and retargeting approach that targets the client's merchandise and cross-promotes using cutting-edge technology, to boost sales. Get in touch to see how we can help you grow your business online.  

How to leverage micro events to boost your ecommerce revenue:

As an ecommerce brand, you may think that the period from October to December is the only time when you can skyrocket your revenue. After all, the biggest festivals of the year - Diwali, Dussehra, Rakshabandhan, Christmas, and New Year's fall around this time, alluding it to be the most profitable for ecommerce brands.