Return to origin or RTO is a commonly heard term in the e-commerce world. RTO refers to the non deliverability of a package to the buyer and its return to the sellers address. There are various reasons why a package is shipped back to the seller. This causes extra expenditure for the e-commerce business. No matter what the number of orders or the value orders you derive, getting your RTO’s in check is of major importance. For some e-commerce market players, this RTO’s can go upto 30% if not kept in check.
RTO at marketing level should be tackled before an order is received. For eg: by targeting audience based on purchasing capacity and in the 1 and 2 tier cities and by running discounts on prepaid orders.
The operational level comes in force as soon as an order is received. For eg. Checking the customer information like their address and pin code and making calls to the customer in order to qualify the order and dispatch them.
Shipping is tackled once the order is dispatched from the warehouse and handed over to the courier partner. For eg: giving the customer the entire tracking details and updates of their package. And providing them with the contact number of the delivery boy at time of delivery.
The following are some of our clients who have a paved way of tackling their RTOs. These clients vary from a range of order values, the scale of marketing and Industries.
We also have perspectives from the marketing experts and shipping industry for tackling RTO.
Know how Dr. Vaidya's an Indian based International Ayurveda brand with a low average order value and high number of orders deal with factors engaging increased RTO rates and how to effectively handle more pre- paid orders and ensuring low rates of RTO.
Aurelia and W, the top women clothing brand with high volume of sales tackles RTO's in the form of payment gateway, processing order and average value order by taking the following steps.
Adyogi, an mobile/digital marketing space for past four years for its clients, ranging from top corporates to small medium Businesses in various sectors gives us measures that can be taken to reduce RTO percentage.
Fancy pants, a fashion brand is on a mission to make you passionate about looking great with a high average price of products. Know the processes followed at Fancy Pants to effectively tackle RTO.
Shri and Sam, a seamless fusion of Indian tradition and western transcendence and a wide variety of products in stainless steel ware. Know the rules Shri and Sam abides by when it comes to RTO.
Mulmul, a clohing brand redefining affordable luxury by crafting elegant silhouettes with a high average value order. Mulmul swears by a few mantras when it comes to lower their RTO rates.
Vamaship is a logistics marketplace for businesses, facilitating shipping to over 20,000 pin codes in India and over 200 countries to and from India. Know the challenges an Ecomerce faces inorder to reduce RTO level.