The best ways to win yourself customers is to put yourself in their shoes. That, however, is easier said than done. So, the next best way to acquire customers is to create a potential map of your customer's buying journey. These maps are the key instruments that successful brands use to decode their customer's entire buying journey and the reasons/motivations behind them shopping at each stage of this journey.

Every brand marketer is aware that repeat sales are the prime pillar of business. When consumers buy a brand’s products time and again, the company does not need to spend extra money in attracting them. Despite this, some marketers do not treat customer retention as a pivotal part of their overall customer service strategy. In this blog collaboration with Simpl, we’ll discuss the key to customer retention along with proven strategies that you can apply to improve retention upto 2x!

Shopping cart abandonment is one of the most frustrating experiences for every e-commerce entity. A customer may have spent almost an hour loading a cart with various goods. Just as he or she is about to move to the checkout, the shopper abandons the cart and vanishes. In this blog collaboration with Simpl, we’ll discuss the top 10 ways you can reduce cart abandonments and improve your add to cart conversions.

Introduction Year's one-of-the-first biggest holidays is here - Valentine's week - and while it may seem like an opportunity to show your loved ones how much you care, it is also a great time to show your customers some love. But how? By launching a Valentine’s day sale and run ads throughout the Valentine week! According to a survey 78% of global consumers wait for any sort of “sale” communication before Valentine's week to make an eCommerce purchase. A website sale optimized with key eCommerce marketing strategies can help you bring new customers to your website, increase sales, and boost your investment returns (ROAS).

What is DTC marketing? In today's open, digital marketplace, eCommerce players would rather thrive than live near a competing product on a retailer's cluttered shelf. As a result, Direct-to-consumer (DTC) marketing was created. Due to its popularity, DTC marketing is a great way for eCommerce brands to communicate with their consumers directly.

The first and foremost step for a successful marketing campaign is to spread awareness about your brand so as to generate as many leads as possible. Generating leads is essential to increased sales.

Setting up an ecommerce site is a challenging job, as you must check, cross-check, and test numerous items to ensure that your customers are provided with quality user experience. You must set up all of these things to make the most efficient online store possible, from an easily accessible website, fast checkout module. If you don't, you may end up with broken links, unfinished product page content, or a difficult-to-use checkout process.

Festive season is just around the corner and it is undoubtedly the best time for your e-commerce brand to scale and get best returns. But how?